A leaked memo reveals previously unknown specifications of the upcoming BlackBerry A10 Aristo flagship. Also, a new round of leaked images compares the unannounced flagship to the current BlackBerry Z10. But will the new BlackBerry A10 save BlackBerry from their slow demise?
BlackBerry may have had a dismal 2013 performance, but that didn’t force the company to announce new BlackBerry 10 based phones. Instead, the company made a bold move to work on just two new devices for the rest of 2013, one being the BlackBerry 9720 running on the aged BB 7 OS, and the other is the new flagship BlackBerry A10 Aristo. With the yet-to-be-announced BlackBerry A10, the company isn’t doing anything revolutionary, or even playing catch up with the rest of the world. The dual-core SoC and 5-inch HD display on the A10 Aristo stares shamefacedly at late-2012 Android flagships with quad-core beasts and the beautiful 1080p panels. I believe that the only reason BlackBerry even bothers to include 2 GB of RAM in their Smartphones is because it is a pre-requisite of their BlackBerry 10 OS, else it would have most definitely been just 1 GB (or 1.5 GB if it was ready, cost cutting everywhere). Despite inferior hardware, the Canadian company continues to sell the Q10 and Z10 at exhoribantly high prices, costing nearly 175% of the Google Nexus 4, which offers better hardware and software to boot. So what’s really stopping the company from excelling?
No matter what you say, BlackBerry 10 is hardly a polished OS. It features a new gesture-driven UI, great! But not for newbies who have a tough time handling the phone with its most basic functions. Quality software and UI are those which make a user feel at ease the moment they set their hands on it, for example the TouchWIZ UI by Samsung. Also, the BlackBerry 10.1 and 10.2 updates are coming off real slow, much slower than they can afford to get. I feel that the 10.2 OS should have been the launch platform, with complete support for Android apps up to 4.2.2 Jelly Bean. This solution is actually a pretty decent one. If you don’t have quality apps in your own App Store, just work on a compatibility layer to allow apps from arguably the world’s largest repository of free apps to work on your devices.
BlackBerry A10 Aristo hardware
The BlackBerry A10 Aristo will be the second-generation flagship device from BlackBerry based on their new platform. Despite this, the phone struggles to catch-up with features and specifications that were first introduced back in late-2012. Quad-Core CPU, 1080p displays are nowhere to be seen.
BlackBerry A10 Aristo leaked specifications
Credit: CrackBerry Forums
- 1.7 GHz dual-core SoC, quad-core GPU
- 2 GB RAM
- 5-inch HD (1280 x 720) display
- 8 MP rear camera
- 16 GB internal storage, micro SD card support up to 64 GB
- 2800 mAh battery
One thing that the BlackBerry A10 Aristo will undoubtedly give you is a long-battery life. The hardware specs being not-so-demanding, a 2800 mAh battery is huge, if not a slight overkill for such a phone. I’m pretty sure many would have preferred a 2400 mAh battery for a slimmer body instead.
BlackBerry A10 Aristo launches in November
So will the new BlackBerry A10 Aristo be the Berry that will save the company? Sadly, it doesn’t look like the new player will make it to the game on time. A confirmed report put the device on Sprint’s network by November, which is just too late. Such a phone will get overshadowed by all the monster phones and software releases lined up for the rest of the year, namely the Galaxy Note III, Sony Xperia i1 Honami, HTC One Max, Android 5.0 Key Lime Pie, Nexus 5, iOS 7 and the Apple iPhone 5S.
Does BlackBerry stand a chance?
In my opinion? None. Nokia’s got a stable OS and solid hardware (which is due for an overall upgrade, but that will hopefully done before the end of 2013). Android… Well Android is Android. Tizen devices are coming up, and are being backed by the big shots Intel and Samsung. Firefox OS, won’t really make that big a splash in the high – end market. All that leaves BlackBerry, devoid of innovative new software or mind-boggling new hardware. There isn’t an OS which changes our perception of touchscreen Smartphones, nor is there some really amazing camera or other features which pulls the crowd’s attention towards a BlackBerry phone. Same case applies to the Aristo A10. Even now, it is unimpressive. 4 months down the line? It’ll at best receive a “Meh” response.
BlackBerry needs to buck up big time. They need to deliver on some front, hell any front which puts them ahead of competition. BBM is not going to sell Berries anymore, so what will? Cook something real good BlackBerry, but cook it real fast.