BlackBerry’s CEO Thorsten Heins has just unveiled the BlackBerry Q5, a budget phone designed specifically for use in emerging markets.
During the BlackBerry Live conference, CEO Thorsten Heins revealed that the company is launching the new BlackBerry Q5 this summer across the world. According to a related blog post, the company is launching the new phone as early as July in Europe, the Middle East, Africa, Asia and Latin America. So far, there has been no word on what the phone will cost. Taking a cue from the recent trend among other vendors, the device will be offered in a variety of colors, including white, black, red and pink. Apart from the colors, the phone in general looks similar to the Q10 and features a full physical keyboard and a 3.1-inch touch screen display.
The BlackBerry Q5 in various colors
The announcement of the phone doesn’t come as a surprise: BlackBerry has been expected to launch a low-cost device running on BlackBerry 10, and the Q5 will allow the company to sell a next-generation device to emerging markets where consumers have less purchasing power, ensuring that the BlackBerry brand remains strong. It will come with all the features found in BlackBerry 10.1, just like the Q10 and Z10.