BlackBerry denies high return rate on Z10
The newly released BlackBerry Z10 is reportedly seeing higher returns than sales in the US, something which BlackBerry denies as "absolutely false".
BlackBerry’s shares have taken a bit of a tumble after some analysts recently reported that their new Z10 smartphone has had poor sales and large return rates. One analyst even claimed the returns were more numerous than the sales, while another stated that sales had dropped significantly.
The BlackBerry Z10 next to the Apple iPhone
BlackBerry denies these claims, calling them “absolutely false”. According to the mobile phone manufacturer, the return rate for the Z10 are in line with, or even better than projected estimates, and is staying consistent with the return rates for other smartphones. Here is BlackBerry’s full response to the claims:
BlackBerry wishes to respond to media coverage today regarding speculation that there have been abnormally high levels of returns of BlackBerry Z10 devices. This is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today.
BlackBerry has a lot riding on the success of the Z10; it is the company’s first in a new generation of devices. The design of the Z10 is reminiscent of other contemporary smartphones, relying on a touch screen instead of the traditional keyboard BlackBerry is usually associated with. The success of the phone is of vital importance to BlackBerry’s planned comeback. BlackBerry reports that they sold one million Z10s to its partners during the last quarter, though this number does not include US sales, which began late last month.