BlackBerry maker RIM denies consumer market exit claims

blackberry7 BlackBerry maker RIM denies consumer market exit claims

Research In Motion (RIM), maker of the BlackBerry smartphone range, has denied reports that it is abandoning the consumer market, accusing the media of blowing a quote out of proportion.

Research In Motion (RIM), maker of the BlackBerry smartphone range, has denied reports that it is abandoning the consumer market, accusing the media of blowing a quote out of proportion.

 
After an abysmal quarter, where the company lost a whopping $125 million, CEO Thorsten Heins said that RIM would refocus on enterprise and stop trying to be all things to all people.
 
Understandably, news outlets throughout the world interpreted this as meaning that RIM was planning to leave the consumer market, where it has been struggling for some time against more popular Apple and Android devices.
 
blackberry7 BlackBerry maker RIM denies consumer market exit claims
 
However, Patrick Spence, managing director of Global Sales and Marketing, said that RIM “remains committed to all of our customers (consumer and enterprise),” adding that reports of a consumer market exit were “wholly inaccurate.”
 
BlackBerry is planning some new BB7 devices this year before the release of its much-anticipated BlackBerry 10 operating system, which it might license to rival manufacturers in an effort to bring in more revenue. The company still has potential in the enterprise market, where it will be putting its primary focus, but with how bad things have been going, we wonder why it considers the consumer market an option for it at all.