Early sales reports for the newly designed Z10 from BlackBerry show that it is doing very well with widespread sellouts in some areas of the UK.
Early sales reports of the BlackBerry Z10 from the UK seem to show the new phone is a big hit with consumers. BlackBerry, which is the new company name for Research in Motion, is reporting that there is a high demand for their new smartphone model. The Z10 from BlackBerry is the company’s biggest redesign in sometime and what many critics considered their last chance at attaining some of the smartphone market.
BlackBerry also recently unveiled the interesting Q10 model which is another new design with a full QWERTY keyboard and will be available soon to consumers.
In 2011 BlackBerry (formerly Research in Motion) accounted for 3% of the world market in regards to smartphones and ranked the 6th most popular device maker. BlackBerry lost a lot of their former followers when brands like Motorola, Samsung and Apple began rolling out their trendier touch screen devices. The company in late 2011 announced they would be introducing a totally redesigned smartphone, and on January 30, 2013 the company unveiled the Z10.
Peter Misek who serves as an analyst with Jefferies noted on February 4th that sales of the Z10 were very strong and also noted that some stores in the UK had “widespread sell outs” on the white models and the black models were hard to find in some places. Misek further noted that this solid start may prove to be the beginning of the turnaround for BlackBerry which may help to reverse the sliding trend the company’s stock was taking of late.
“We believe Carphone Warehouse is seeing widespread sell-outs while O2, Vodafone, Orange and EE are seeing robust demand,” Misek Writes. “We estimate sell-in to be at least several hundred thousand units. To put that in perspective, the iPhone had first weekend sales of 5 million+ in the U.S. The U.S. is five times larger so continued strong sales could bode very well for Blackberry.”