Turns out Monster cables are not that much different from a set of coat hangers soldered together.
In a test conducted to see how much better Monster cables actually are, a bunch of audio enthusiasts connected a Martin Logan SL-3 to a Monster 1000 speaker cable. Another cable was used in the test, and while the audio enthusiasts originally assumed it to be a Belden cable, it was in fact a set of four coat hangers soldered together into a speaker cable.
The volume level on the speaker was then set at 75 Db at 1000K Hz. A high quality recording of smooth, trio, easy listening jazz was played, and the users were then blindfolded and asked to identify when the monster cable was used. “After five tests, none could determine which was the Monster 1000 cable or the coat hanger wire.”
The audio enthusiasts were asked to judge the quality of the sound that was coming through the coat hanger wire, and they all deemed that it sounded excellent. “When A-B tests occured, it was impossible to determine which sounded best the majority of the time and which wire was in use.”
The case in point here is that Monster cable is known to relentlessly market its offerings as being technically better, and also markup its offerings to a significant extent. For instance, Monster’s 19ft HDMI-DVI cable was found to be selling at twice the wholesale cost. Monster executives responded to these claims by saying that, “Many times, in jewelery, clothing, and furniture, the markup is even greater.”
And while Monster cables are generally well-built and come with a lifetime warranty, that in itself should not warrant the exorbitant cost, as all digital cables offer the same amount of signal quality. So, a $5 HDMI cable will offer the same transmission quality as a $100 Monster HDMI cable. The other $95 goes toward brand recognition, and those insane booths Monster has at the CES every year.
There’s a sucker born every day.