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Canon Camera Launch @ The China Club Singapore


Press Release for Canon IXUS 80 IS
Canon’s Stylish New Digital IXUS

The search for stylish design and exceptional imaging is over as Canon introduces the new IXUS 80 IS – a perfect combination of intelligent features encased in smooth curves and matte-metallic sheen. Available in five subtle hues – Phenomenal Pink, Babelicious Blue, Bohemian Brown, Caramel Camel and Sensuous Silver – there is an IXUS 80 IS for every personality.

Canon harnessed the latest technologies to pack the diminutive IXUS 80 IS with a host of features including Canon’s DIGIC III imaging processor, 3x zoom and 8 megapixel CCD sensor, which support high-resolution prints up to A2 size. The brand new Motion Detection Technology and high-speed ISO 1600 means an end to blurred images.

"In designing the IXUS 80 IS, Canon wanted to combine exceptional imaging capabilities with elegant styling," says Andrew Koh, Director and General Manager of the Consumer Imaging and Information Division at Canon Singapore. "With 5 unique colours, the IXUS 80 IS embodies our dedication to creating best-in-class cameras, while catering to the individuality of our customers."


The camera’s Motion Detection function is linked to High ISO Auto mode. The IXUS 80 IS detects if subjects are stationary or moving and automatically adjusts the ISO to enable a quick enough shutter to freeze the moment, giving the user sharp images. The high-speed ISO 1600 setting delivers sharp images even in low-light conditions or when taking fast-moving subjects.

For even more detailed focusing, the IXUS 80 IS features an advanced AF-Point Zoom function. By half pressing the shutter button, users can zoom in on the desired subject’s face to view their expression close-up before taking the photo.

Other than Face Detection auto-focus, Flash Exposure and Auto Exposure settings, Canon’s DIGIC III imaging processor includes a Face Detection Auto White Balance (AWB) feature that intelligently evaluates colors of the faces in the scene when calculating the white balance. This ensures that faces in the frame are in focus, with the correct exposure irregardless of whether flash is used.

Canon’s newly developed Automatic Red-Eye Correction engages performs automatic correction during shooting, minimising the need for correction during playback.


The Canon IXUS 80 IS retails for a very attractive price of only SGD$ 429!




Test image

Macro mode, full auto – ISO 80, flash fired

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