5dmk2thumb Canon DIGIC Turns 4

Canon Singapore Pte Ltd announced the availability of 6 new digital camera products. The significance of the release is the new DIGIC 4 processor incorporated into these 6 cameras from consumer up to the professional level. Happy DIGIC 4 Day!

Canon at the Supper Club

Canon’s announcement was done in relaxed style. The event took place at the fashionable SupperClub @ Odeon Towers. There was a lot of space to relax and take in the beauty of the models (ladies) and the other models (cameras).

Some of the media got right into it and were kicking back with a cold drink, appetizers and the lovely music from a Vietnamese all girl band.

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Things got moving with the ladies showing off the new cameras with a short catwalk.

 

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The six models on show:

EOS 5D Mark II, Ixus 980IS, Ixus 870is, Powershot G10, SX1 IS, SX10 IS

Each model targets a different market segment from the Professional all the way down to the simplistic, but still powerful and sophisticated, Ixus 870is.