EOS C300 ef 07 Canon Makes Hollywood Debut

Canon Inc. and Canon Singapore announce the Cinema EOS System – the new professional level system introduces Canon to the world of motion picture production and is sure to make waves in the industry. The system is a full range of lenses, Cinema EOS lens, digital video camcorder and dSLR products. 

EOS C300 ef 07 Canon Makes Hollywood Debut

Canon Inc. and Canon Singapore announce the Cinema EOS System – the new professional level system introduces Canon to the world of motion picture production and is sure to make waves in the industry. The system is a full range of lenses, Cinema EOS lens, digital video camcorder and dSLR products.

The announcement introduces two digital video camcorders, seven EF Cinema Lenses and a digital SLR camera, the later is still a concept product and still under development.

We all know that the Canon EOS 5D Mark II Digital SLR camera is the camera that brought Canon into the motion picture and television industry. This vertical isn't about to go die, in fact, statistics have shown that the consumption of online media content is on the rise thanks YouTube, Vimeo, Flickr and a host of other online services.

Here's a break down of the products announced or introduced in Hollywood, California on 3 November, 2011 (Singapore, 4 November 2011).

EF Cinema Lenses

  • CN-E14.5 – 60mm T2.6L S EF mount
  • CN-E14.5 – 60mm T2.6L SP PL mount
  • CN-E30 – 300mm T2.95 – 3.7L S EF mount
  • CN-E30 – 300mm T2.95 – 3.7L SP PL mount
  • CN-E24mm T1.5L F EF mount
  • CN-E50mm T1.3L F EF mount
  • CN-E85mm T1.3L F EF mount

Digital Video Camcorders EOS C300 EF mount

  • EOS C300 PL PL mount

Digital SLR Camera

(under development) TBD EF mount

EOS C300 ef 10 Canon Makes Hollywood Debut

The lenses are 4K Cinema lenses available in both EF mount and PL mount, the later PL mount (Positive Lock) is an industry standard for 16mm and 35mm movie cameras. The EF mount is for Canon's digital SLR cameras.

The reason they are referred to as 4K lenses is due to their optical performance, capable of delivering on high resolution digital video of 4096 x 2160 pixels. The prime lenses are compatible with full-frame dslrs, in the case of Canon digital bodies that would make them compatible with the 1Ds and 5D bodies. Let's not forget the most recent Canon announced EOS-1D X is also a full frame camera.

The EOS C300/C300 PL (above) looks more like a medium format camera, that would be an interesting path for Canon to go down since they certainly have the know-how to produce huge mega-pixel sized sensors but that's a different story. The EOS C300 PL offers compatibility with industry standard PL glass. The camcorder sensor is equipvalent to Super 35 film and has an approximate resolution of 8.29-megapixels.

The concept DSLR camera with the ability to shoot 4K vmovies is equipped with the larger full frame CMOS sensor and it records the 4K video* at a frame rate of 24P using Motion-JPEG compression. It is like a Canon EOS 5D Mark II on steroids. Everyone is still waiting to see what the 5D Mark 2 successor is going to deliver and with the announced capabilities of the new 1D X the bar has been set pretty high, but 4K video will top the 1D X video capabilities. This begs to question if the 5D Mark II's successor is going to go down the camcorder path more than the still photography path and the 1D X will take the reigns as the hybrid full-frame camera.

* Cropped to APS-H equivalent size (dimensions measure approximately 80% verticall and horizontally of a 35mm full-fram sensor) wne recording in 4K.

Pricing and Availability to be advised

 

Full Press Release from Canon Singapore:

Lights! Camera! Action! Canon Makes Hollywood Debut with Launch of Cinema EOS System

Canon EF Cinema Lenses

Canon Digital SLR Camera (Under Development)