Today, Canon Singapore unveiled their new consumer digital SLR camera, EOS 550D, four compact digital cameras – PowerShot SX 210 IS, IXUS 210, IXUS 130 and IXUS 105 – and four PIXMA printers.
Singapore, 3 March 2010 – Canon’s new EOS 550D incorporate technologies and features commonly found in semi-professional DSLRs in a compact and lightweight body. A newly developed 18-megapixel gapless microlens array coupled with Canon’s advanced DIGIC 4 image processor, deliver wider dynamic range and lower noise for superb image quality. A new wide-aspect (3:2) 3.0-inch LCD with higher resolution, redesigned button-layout and top-limit Auto ISO control (new to the EOS) make the EOS 550D more intuitive and user-friendly than before. 1080p Full-HD video recording and a range of advanced video controls round off the multimedia strengths of the EOS 550D.
EOS 550D: Geared for High Performance
The EOS 550D is equipped with Canon’s advanced DIGIC 4 image processor and 18-megapixel CMOS sensor to support ISO settings of ISO 100 – ISO 6,400 (expandable to ISO 12,800) with enhanced noise suppression capabilities boosting low light performance. For swift and accurate focusing, it employs a 9-point AF system with one extra-sensitive cross-type point at the centre for f/2.8 (or faster) lenses and is capable of shooting up to 3.7 frames per second (fps).
The EOS 550D uses the same 63-zone dual-layer metering sensor first launched in the EOS 7D (near double the 35 in the EOS 500D). New to the EOS range is the ability to set the top limit for automatic ISO, allowing users to cap the maximum amount of noise visible in images. Another first for a consumer-grade EOS, the exposure compensation on the EOS 500D can be fine-tuned to ±5 stops – with bracketing adjustable to ±2 stops.
EOS Movies: Full Multimedia Functionality
The EOS 550 boasts Full-HD (1920×1080) video recording at 24, 25 and 30 fps. It also offers 720p (1280×720) and SD (640×480) video formats at high frame rates of 60 and 50fps.
For additional video control, consumers can also take manual control over exposure settings, changing depth-of-field and degree of motion blur. In situations where the subject is far away, the new EOS 550D Movie Crop mode records the central 640×480 pixel area of the sensor, creating an effective magnification of 7x, bringing the scene closer to you. In addition, it also supports external microphone input through a 3.5mm stereo input.
Broaden Your World View: The New EOS 550D LCD
The EOS 550D features a wide 3-inch LCD monitor with 1,040K dot resolution and a 3:2 aspect ratio that makes it possible to see 100% of captured images without borders. The anti-reflective, water-repellent coating also makes it easier to see the screen in bright conditions and from a variety of viewing angles.
Other convenient new features include a HDMI terminal, compatible with the HDMI-CEC (High-Definition Multimedia Interface – Consumer Electronics Control) standards, enabling the EOS 550D to be connected to a HDTV via a single cable, and be operated from the TV’s remote control.
Accessories, Pricing and Availability
To extend functionality and versatility, Canon introduces two new accessories to complement the EOS 550D. The BG-E8 is a battery grip specially designed for the EOS 550D which can accommodate up to two LP-E8 battery packs, or six AA-sized batteries.
The EOS 550D is also compatible with a new LC-6 remote controller that features immediate, 2sec and bulb releases. Bulb shooting has been improved with the first button press opening the shutter; and the second shutting it – there is now no need to keep the transmitter shutter depressed throughout the exposure. The LC-6 has an operating range of approximately five metres, and it is capable of approximately 6,000 transmissions on a single CR2032 lithium cell battery.
The EOS 550D, BG-E8 and LC-6 will be available at authorized Canon Dealers from mid March. Prices are to be announced at that time.