Singapore, 3 March 2010 – Canon has launched four new compact cameras with new effects, features and shooting modes with sleek and stylish form factor. The new line up begins with the PowerShot SX210 IS followed by the slimmest-ever IXUS 130, the feature packed IXUS 210 and the affordable IXUS 105.

With better performance and features, the cameras offer greater flexibility and encourage creativity with new scene modes including Fish-eye and Miniature Effects. These cameras add a new creative dimension to what is achievable from a point and shoot

Guaranteed to change the way you view your photos, a Fish-eye and Miniature Effect have been added to the PowerShot SX210 IS, IXUS 210 and IXUS 130.

Fish Eye Effect:
Spur your creativity with the new fish-eye effect! Similar to the fish-eye lens previously used in DSLR lenses, this new effect allows consumers to craft their images into quirky shots. There are three varying levels to choose from.

Miniature Effect:
Create your own ‘Toy Story’ with the Miniature Effect! By softening the circumference of the lens and sharpening the rest of the image, real-life photographs are changed into a diorama.

powershotsx210is Canon Singapore Announces New EOS 550D, Compact Digicams and PIXMA Printers

Power Redefined: The PowerShot SX210 IS

The Canon PowerShot SX210 IS is designed for photographers seeking superior image quality in a sleek, stylish, compact camera. Equipped with a 28mm wide-angle lens, 14x Optical Zoom and HD Movie Recording capabilities, the 14.1-Megapixel PowerShot SX210 IS allows users to capture close-ups or broad landscapes with ease.

ixus210 Canon Singapore Announces New EOS 550D, Compact Digicams and PIXMA Printers

Taking the Concept of Touch to the New Level: The IXUS 210

The IXUS 210 features a huge 3.5-inch wide LCD touch screen which provides intuitive operation as users can snap photos, adjust its settings and switch between images with just a tap and a flick of the finger. Coupled with a 24mm ultra-wide angle lens with 5x Optical Zoom, this 14.1-Megapixel resolution delivers stunning images easily and intuitively.

ixus130 Canon Singapore Announces New EOS 550D, Compact Digicams and PIXMA Printers

An Array of Features all in a Slim and Sexy Body: The IXUS 130
The IXUS 130 measures only 17.8mm in thickness. Featuring a 14.1-megapixel resolution, 28mm wide-angle lens, 4x Optical Zoom lens and HD movie recording capabilities, this sleek camera is great to carry around for any occasion.

ixus105 Canon Singapore Announces New EOS 550D, Compact Digicams and PIXMA Printers

Fun, Functional and Easy to Use: The IXUS 105
Armed with a 12.1-Megapixel resolution, 28mm wide angle lens, 4x Optical Zoom lens and an enlarged 2.7-inch PureColor System LCD screen, the easy to use IXUS 105 is suitable for beginners and enthusiasts alike.

The four cameras are compatible with new SDXC memory cards, enabling faster transfer rates and storage capacity of up to 2TB, reducing the need to free up space in memory cards for new shots.

Pricing and availability
The IXUS 105 is currently available at a recommended retail price of S$349 at all authorized Canon Dealers.The PowerShot SX210 IS, IXUS 210, IXUS 130 and IXUS 105 will be available at authorized Canon Dealers from mid March. Prices are to be announced in mid March.