AIB partners are trying some ways to differentiate their Radeon HD 3870 X2 products from one another although all the cards now are BBA reference. For this coming launch, both ASUS and GeCube 3870X2 cards will come with custom coolers and have 4 DVI-out. PowerColor is also planning a 4 DVI-out version with Zerotherm GX810 cooling fan. More interestingly, Sapphire plans to have an ATOMIC version which employs watercooling.