It appears that only a fraction of China Mobile’s massive subscriber base has signed up for the new iPhones at this point in time.
Back in December Apple finally announced that it had reached a deal with China Mobile which would bring its new iPhones to over 750 million subscribers of the world’s largest mobile carrier. This is certainly a big deal for the company, because not only will it be able to increase its market share in China, it could potentially add billions in yearly revenue. The carrier won’t launch iPhone 5S and iPhone 5C for its customers until January 17 but it has already started taking pre-orders.
Analysts at Wedge Partners believe that the China Mobile iPhone pre-order figure is around 100,000 for the first two days of availability. While the number is impressive, its not more than what the carrier’s rivals were able to pull in. China Unicom and China Telecom, who already sell the new iPhones, took over 120,000 and 150,000 pre-orders of the new iPhones respectively. Furthermore, 100,000 customers are only a small fraction of the over 750 million strong subscriber base of China Mobile. Analyst expect that Apple will be able to sell as many as 20 million iPhones on China Mobile alone in 2014.
Though it should be kept in mind that the new iPhones aren’t exactly that “new” now, China Mobile’s rivals launched both of them a couple of months back. It is also said that China Mobile isn’t offering any savings to set its iPhones apart from its rivals, in fact its rates are said to be slightly than that of China Unicom.