120215 china ipad1 photoblog600 Chinese consumers think Apple is treating them unfairly

An insurgence of complaints from Chinese consumers due to “unfair maintenance terms” by Apple has prompted various Chinese consumer organizations to deem Apple as an unjust company.

120215 china ipad1 photoblog600 Chinese consumers think Apple is treating them unfairly

An insurgence of complaints from Chinese consumers due to “unfair maintenance terms” by Apple has prompted various Chinese consumer organizations to deem Apple as an unjust company. 

The outburst of unsatisfied customers came about when Chinese consumers were (among other unjustly treatment) given an ultimatum to either pick up their repaired iPhone and iPad within a certain time frame or else they give up their ownership to the devices.  According to globaltimes.cn, a local complaint center in Tianjin, alone, received 256 complaints against Apple from the beginning of 2012 to the end of May.  Qiu Baochang, president the legal panel at China Consumers’ Association, says that Apple doesn’t lack in innovation, but they definitely lack in the consumer support and appreciation department. 

“The reason why Apple can neglect consumers' interests is because it has innovative products to win popularity, but protection of consumers' interests is more important at present,” he says.

A Chinese resident (surenamed “Bi”) has already gone as far as to file the country’s first consumer lawsuit against Apple, because Apple shortened the warrantee period on his product–which, under regulations has to be at least one year.

According to Bi’s lawyer, Bi contacted Apple’s customer service but nothing was resolved, and now he is seeking for the law to take his side to protect his consumer’s rights.  In that same stretch, Bi’s lawyer also “hopes the lawsuit can help change the company’s (Apple) attitude toward Chinese consumer.”