Dirt 3 Codemasters abandons action games to focus on racing

UK games developer and publisher Codemasters is abandoning action titles in favour of its more popular racing games.

UK games developer and publisher Codemasters is abandoning action titles in favour of its more popular racing games.

 
Codemasters has decided to refocus its efforts on its strongest asset with the release of Racenet, an online hub for racing games. It will also be releasing its upcoming Formula 1, Grid and DiRT games under its new publishing label, Codemasters Racing.
 
“The focus is an exclusive one, there are no other genre properties in development at this time; racing is everything,” the studio told Eurogamer.
 
F1 2011 Cover Codemasters abandons action games to focus on racing
 
Codemasters lost a number of big games from its collection over the years, including the European publishing rights for Turbine's MMOs, Dungeons & Dragons Online and Lord of the Rings Online, among other titles. Poor sales for other genres, including first-person shooters, have all but sealed its fate.
 
“In racing, we are No.2 in Europe and that's not good enough,” said Rich Eddy, chief of communications at Codemasters. “We want to take racing games across multiple platforms and genres. So that players can play anytime, anywhere and on any device. Racing is our DNA, it is our heritage, it is our specialisation and it is our absolute focus going forward."
 
Source: CVG