Critical Path has conducted a research on Consumer Demand for Mobile Email
Services in Singapore. MarketShare polled 533 Singaporeans aged 18 and above
from Sept 17-23, 2005. The research was conducted using a combination of online
and face to face surveys. Here are some of their interesting findings :

· Friends Matter Most: 46 percent ranked emails from friends as priority
emails. Only 25 percent of Singapore respondents ranked emails from their
spouses as priority emails.
· Ex’s Matter More Than Spouses: 40 percent of respondents do not want emails
from their spouse during personal time, while only 29 percent of respondents
stated they do not want emails from their ex-boyfriend or ex-girlfriend.
· Husbands Matter More Than Wives: 46 percent of males do not want emails from
their spouse during personal time compared to only 34 percent for females.
· Lifestyle Matters: 46 percent of 18-29 year olds said email on their mobile
phone would make their lives easier, compared to only 28 percent of respondents
over the age of 45.
· Time Off Matters: Unsurprisingly, the survey revealed that the most unpopular
person to receive email from during personal time is your boss. 74 percent of
Singapore consumers say they get emails from their boss while on holiday,
despite not wanting these emails.

Survey results released today reveal a significant market opportunity for
consumer mobile email in Singapore as nearly half (46%) of those aged 18-29 want
email on their mobile phone. However, unlike users of corporate mobile email
solutions, Singaporean consumers overwhelmingly want the ability to choose which
emails they receive. The survey of adult consumers in Singapore was conducted by
MarketShare on behalf of Critical Path, Inc., a leading provider of messaging
software and services.

The survey figures show that more than one-third (37%) of Singaporeans want
access to email via their mobile phones. This is even more compelling for 18-29
year olds, with nearly half of this group (46%) wanting mobile email.
Three-quarters (75%) of Singaporean consumers also indicated that they want the
ability to select the messages they receive on their mobile phone, with nearly
half of respondents (46%) citing that emails from friends matter most — more so
than emails from spouses, girlfriends and boyfriends. It is also interesting to
note that despite wanting mobile email, the majority of Singaporeans (85%) are
not willing to buy an expensive new mobile phone to get it.

"There is a big opportunity for mobile operators in Asia to drive data revenue
with consumer mobile email, which is largely untapped," said Mike Serbinis,
Chief Technology Officer, Critical Path. "The key to success is to deliver an
experience that consumers want and not just retro-fit enterprise solutions.
Consumers don’t want to buy an expensive device or access their entire inbox on
their mobile phone, especially when most of it is spam. Consumers want an
affordable solution that works on their current phone and delivers the messages
that matter."

Critical Path conducted the Singapore survey to research consumer attitudes
about email and, in particular, to gauge interest in the use of mobile email
services. The survey results demonstrated the significant importance of email
communication in Singapore, further highlighting the opportunity for mobile
operators to provide a mobile email service for the consumer mass market. The
research found that 56 percent of Singapore consumers would feel "out of touch"
with friends and family without email access for just a single week, while 23
percent said it would take only a couple of days without email to feel out of
touch. Furthermore, more than two-thirds of survey respondents will still check
email for messages from family and friends while on holiday.

The survey also revealed that Singaporean consumers want mobile email that is
simple and affordable with 48 percent citing "low cost" as a most important
mobile email feature and 43 percent citing "ease-of-use" as most important.

"The polling results provide us with interesting insight into the mobile email
market," added Serbinis. "It is clear that consumers have unique needs and
behaviors, and that the solutions business executives use will not satisfy the
mass market. Operators who offer a low-cost service that’s easy to use with the
ability to control which messages are received will reap the biggest rewards."

Other interesting findings:

Friends Matter Most: 46 percent ranked emails from friends as priority emails.
Only 25 percent of Singapore respondents ranked emails from their spouses as
priority emails.
Ex’s Matter More Than Spouses: 40 percent of respondents do not want emails from
their spouse during personal time, while only 29 percent of respondents stated
they do not want emails from their ex-boyfriend or ex-girlfriend.
Husbands Matter More Than Wives: 46 percent of males do not want emails from
their spouse during personal time compared to only 34 percent for females.
Lifestyle Matters: 46 percent of 18-29 year olds said email on their mobile
phone would make their lives easier, compared to only 28 percent of respondents
over the age of 45.
Time Off Matters: Unsurprisingly, the survey revealed that the most unpopular
person to receive email from during personal time is your boss. 74 percent of
Singapore consumers say they get emails from their boss while on holiday,
despite not wanting these emails.

Other data points :

· A large proportion of Singapore consumers want access to email on their
cell phones: 37% of Singaporeans would like access to emails on their cell phone
(compared to only 18% in the US and 27% in the UK).
· Mobile email is even more attractive for the younger age bracket: 46% of
Singaporeans aged between 18-29 years old would like access to emails on their
cell phones compared to 27% for those aged over 45.
· Existing Mobile Email Services Don’t Matter: A large proportion of
Singaporeans (41%) are not aware if their existing cell phone had email
capabilities.
· Singaporeans are cost-conscious when it comes to mobile email: “Low cost” is
the most important factor for Singaporeans when looking at email capabilities on
their cell phones: 48 percent of respondents ranked "low cost" as the most
important feature of a mobile email service, followed by "ease-of-use" at 43
percent. Only 9 percent of respondents felt that there was "no need to upgrade
devices".
· The ability to choose which emails they receive is important to most
Singaporeans: 75% of survey respondents want to be able to choose which emails
reach them on their cell phone
· 39% of respondents say that accessing emails on their phone will make their
lives easier.
· Lifestyle matters: 46 percent of 18-29 year olds said email on their cell
phone would make their lives easier, compared to only 28 percent of respondents
over the age of 45.
· Friends Matter Most: 46 percent of Singapore respondents ranked emails from a
friend as priority emails they would like pushed to their mobile phone.
· Spouses Don’t Matter As Much: Only 25% of Singapore respondents ranked emails
from their spouses as priority emails that they would like pushed to their
mobile phone (compared to 69% for US respondents and 34% for UK respondents).
· 60 percent of respondents in Singapore do not want emails from their boss sent
to their mobile phone.
· 40 percent of respondents in Singapore do not want emails from their spouse
sent to their mobile phone.
· 46 percent of males do not want emails from their spouse compared to only 34
percent for females.
· Only 22 percent of males say that they do not want emails from their
ex-girlfriend compared to 36% of females saying they do not want emails from
their ex-boyfriends.
· Most (85%) Singaporeans are not willing to buy an expensive cell phone just to
get mobile email.
· 56 percent of Singapore consumers would feel "out of touch" with friends and
family without email access for just a single week. 23 percent of respondents
said they would feel “out of touch” without email access for only “a couple of
days”.
· 74 percent of Singapore consumers say they get emails from their boss while on
vacation, despite not wanting to.
· 74 per cent of respondents in Singapore will still check their email for
messages from either family and friends while on holiday.