lowres zenstone pinks Creative has a ZEN Stone MP3 Player

Creative today introduced the Creative ZEN™ Stone, the
tiny, featherweight 1GB MP3 player priced at only S$ 69.00, available by May 4.
The Creative ZEN Stone features a smooth contoured design, so it feels naturally
comfortable in your hand. It is so light that at first, you might not believe it
is an MP3 player. The Creative ZEN Stone allows you to rock in color; pick your
favorites from black, white, red, blue, pink and green, to fit any mood or
fashion.
The Creative ZEN Stone MP3 player is available in Singapore at a suggested
retail price of S$ 69.00.

lowres zenstone black Creative has a ZEN Stone MP3 Player

SINGAPORE May 3, 2007 – Creative (NASDAQ: CREAF), a worldwide leader in
digital entertainment products, today introduced the Creative ZEN™ Stone, the
tiny, featherweight 1GB MP3 player priced at only S$ 69.00, available by May 4.

The Creative ZEN Stone features a smooth contoured design, so it feels naturally
comfortable in your hand. It is so light that at first, you might not believe it
is an MP3 player. The Creative ZEN Stone allows you to rock in color; pick your
favorites from black, white, red, blue, pink and green, to fit any mood or
fashion.

Just drag and drop up to 500 songs* to the Creative ZEN Stone. Choose Play or
Random and listen to up to 10 hours of your favorite songs from a single charge
of the rechargeable, built-in battery. You can also skip between folders
containing favorite artists or playlists. The Creative ZEN Stone is so simple to
use that it does not even need a screen; just skip through tracks or albums
while you are on the go, or simply play all the songs randomly in the shuffle
mode.

The Creative ZEN Stone, at just S$ 69, opens up a huge new market for MP3
players, said Sim Wong Hoo, chairman and CEO of Creative. This is an incredible
price for everyone to get a superior quality MP3 player capable of holding up to
500 songs. Whether it is your only player or a second player to take with you
anywhere, the low price lets you think of MP3 players in a whole new way. You
can loan it to a friend just like you would a CD or a mix tape and not have to
worry about it, but youll like it so much that youll want another so you always
have one with you.

You can personalize the Creative ZEN Stone with attractive translucent skins
that include a clip and are available in five matching colors, a sporty armband
that comes with a skin, and even a fashionable keychain with a tiny case that
carries the player.

The Creative ZEN Stone will even have its own unique docking speaker system, the
Creative TravelSound ZEN Stone, which will be available in black or white in
July. Using micro drivers, this versatile and perfectly portable speaker system
provides crystal clear sound for more than 20 hours of great entertainment
anywhere you go, powered by just two AAA alkaline batteries. Also priced at only
S$ 69.00, the Creative TravelSound ZEN Stone docks the player to make a complete
portable sound system that you can hold comfortably in your palm, all for just
S$ 138.

Pricing and Availability

The Creative ZEN Stone MP3 player is available in Singapore at a suggested
retail price of S$ 69.00. Black color will be available from 4 May 2007 onwards
at authorized dealers, The CREATIVE Stores at Marina Square, Plaza Singapura and
International Business Park and the online store at sg.store.creative.com. The
player in different colors will be available from mid May onwards.

The Creative ZEN Stone accessories will be available in mid May 2007 at the
following suggested retail prices:

Creative ZEN Stone Skin is available for S$ 15.00.
Creative ZEN Stone Armband and Skin (black color) is available for S$ 29.00.
Creative ZEN Stone Keychain Case is available for S$ 25.00.

For more information about the Creative ZEN Stone and the Creative
TravelSound ZEN Stone, please visit www.asia.creative.com.

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