Creative today announced a breakthrough in the convergence of the PC and the home entertainment center. The Home Theater Connect DTS-610, a standalone, self-powered encoder that easily connects a media center or standard PC to a multichannel consumer electronics receiver. With this simple digital connection, all audio from the PC, including multichannel and DRM-protected content, can be played back on a surround-sound home theater system. The Home Theater Connect DTS-610 will be available in September for US$ 99.99.

Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital
entertainment solutions for PC users and the creator of Sound Blaster®, today
announced a breakthrough in the convergence of the PC and the home entertainment
center. The Home Theater Connect DTS-610, a standalone, self-powered encoder
that easily connects a media center or standard PC to a multichannel consumer
electronics receiver. With this simple digital connection, all audio from the
PC, including multichannel and DRM-protected content, can be played back on a
surround-sound home theater system. The Home Theater Connect DTS-610 will be
available in September for US$ 99.99.

Media center PCs are quickly becoming a necessary part of home theater systems,
because of their ability to store and playback all types of content, including
CDs, MP3s, DVDs, and downloaded movies. However, their limitations in handling
DRM-protected content have kept media center PCs from blending seamlessly with
the other components, said Steve Erickson, vice president of audio for Creative.
The Home Theater Connect DTS-610 removes these limitations and allows real-time
DTS Interactive encoding of all audio content. DTS is widely regarded by audio
aficionados to be the premium sound solution for home theaters, and we are
excited to release the first product on the market with the new DTS Interactive
encoding process.

DRM-protected content played on a PC, such as purchased MP3 files and DVD-Audio
disks, require that the PCs digital audio output connector be shut off, thereby
protecting the content from being copied. However, owners of the content who
simply wanted to send the files to a multi-channel receiver for enjoyment on a
home theater system were prevented from doing so because of this limitation.
With the Home Theater Connect DTS-610, users are now able send the content
through their Sound Blaster sound cards analog outputs and have it encoded in
real time with DTS Interactive and digitally output to their home theater
system.

The Home Theater Connect DTS-610 is the first stand-alone hardware product on
the market to use the new DTS Interactive, a special real-time version of DTS
encoding that offers the very best balance between performance and quality. With
the Home Theater Connect DTS-610, all audio content, be it music, movies or PC
games, can be encoded with the superior DTS Interactive technology.

DTS is proud to once again announce an audio first with Creative, a long time
DTS partner, said Brian Towne, senior vice president consumer/pro division at
DTS. Like DTS, Creative is known for adding exceptional consumer value and DTS
is honored to bring yet another use of DTS technologies to market in partnership
with such an outstanding company.

A previous solution for connecting a PC to a home theater system was to run an
individual analog cable between the two for each stereo channel. In a 7.1 setup,
that meant running 8 individual lines. Besides being cumbersome, that solution
also tended to yield inconsistent results with regard to bass management. The
Home Theater Connect DTS-610 requires only one thin cable to be run between the
unit and the stereo receiver, even for multi-channel playback, with consistent
playback every time.

Pricing and Availability
The Home Theater Connect DTS-610 will be available in September, for an
estimated street price of US$ 99.99. For more information about the Home Theater
Connect DTS-610, visit

http://www.soundblaster.com