lowres AF p2 s Creative Introduces Live! Cam Optia AF

Creative today introduced the Creative Live!® Cam Optia AF
webcam, the world’s first webcam to offer auto focus technology and a true 2.0
megapixel CMOS sensor. Finished in glossy black, with a new multi-element
precision glass lens, Creative Live! Cam Optia AF raises the bar and sets a new
industry benchmark for webcam video quality.
The Creative Live! Cam Optia AF is available in Singapore from April 2007 at a
suggested retail price of S$ 169.00.

lowres AF p2 Creative Introduces Live! Cam Optia AF

Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital
entertainment products, today introduced the Creative Live!® Cam Optia AF
webcam, the world’s first webcam to offer auto focus technology and a true 2.0
megapixel CMOS sensor. Finished in glossy black, with a new multi-element
precision glass lens, Creative Live! Cam Optia AF raises the bar and sets a new
industry benchmark for webcam video quality.

The new Creative Live! Cam Optia AF is packed with a powerful punch. Showcasing
a class-leading 2.0 megapixel CMOS sensor, Creative Live! Cam Optia AF captures
High Definition video at true 2.0 megapixel resolution and still images up to
8.0 megapixel interpolated resolution. High quality, multi-element glass lens
also ensure a more natural experience during online chatting. Be amazed by the
vibrant colours with outstanding details in the video and images!

First to feature automatic focusing technology, Creative Live! Cam Optia AF has
its lens refocus upon detecting any movement of the subject, ensuring that focus
is always spot-on and images stay sharp. Creative Live! Cam Optia AF also comes
with Creative’s unique built-in dual Adaptive Array microphones which deliver
superb noise cancellation ability together with Live! Audio technology,
resulting in clean and clear voice communication without annoying background
noise. Parents will also be pleased with the innovative parental control feature
which allows a password to be set for the camera usage, preventing any
unauthorised usage.

Creative Live! Cam Optia AF offers state-of-the-art technology for instant
Plug-n-Play and requires no driver installation for PC systems using Windows XP
with Service Pack 2 or later, including the latest Windows Vista. Macintosh
users can rejoice as well as the webcam works flawlessly with Mac OS version
10.4.9 or later. Exhibiting true Plug-n-Play, Creative Live! Cam Optia AF works
instantly with popular Instant Messaging software such as Skype, MSN and Yahoo.

Creative Live! Cam Optia AF also comes with the following features:

  • Certified Hi-Speed USB 2.0 high bandwidth allows the transfer of raw
    data from the webcam to the PC without compression, achieving superior video
    quality at 30 frames per second.
  • Creative Live! View technology encompasses all the video and imaging
    technologies and features that will deliver realistic or enhanced viewing
    experience, providing optimised light exposure, colour balance, and frame
    rates.
  • High quality precision multi-element lens offer increased video clarity
    and sharper images, ensuring the best image quality.
  • Creative Smart Face Tracking technology automatically tracks face
    movements to keep the face constantly in the video frame.
  • Privacy control function switches the webcam off when it is twisted 90°
    downwards, preventing any video feed from accidentally flowing out.
  • The bundled handsfree stereo headset offers users an alternative for
    private conversation and can even be used for music listening.
  • Multi-axis swivel lets the webcam swivel horizontally up to 270° with
    forward and backward tilt, giving the maximum flexibility to achieve the
    best possible angle for videos and photos. If rotated backwards, the webcam
    automatically flips the image to the correct orientation.
  • Multi-usage base attaches easily to CRT monitors, LCD panels and
    notebook LCDs and sits comfortably on tables or other flat surfaces.
  • Creative Live! Cam Suite comprising of Creative Live! Cam Center,
    Creative Live! Cam Manager, Creative Live! Cam Console, Creative Photo
    Manager and Creative Photo Calender for performing advanced video tasks such
    as motion detection, remote capturing, organising and managing of photos and
    videos and more.

Creative Live! Cam Optia AF is also packed with the following fun
software:

Thrill your friends with the new Creative Advanced Audio FX which allows
users to alter their own voices to sound like someone else during video chats.
Users can choose from many effects to sound like a kid or robot or even alter
the male voice to a female voice or vice versa!
New Creative Live! Cam Doodling lets users draw and write creatively on their
video images in real time while video chatting on any Instant Messaging
software. Explore and experiment with the many unique video effects
combinations!
New Creative Live! Cam FX Creator lets users infuse their own creativity and
imaginations by customising their own effects. Users can add their own photos as
the background or even create face masks from images of people.
Add fun and thrills to the video chat with the many video effects included in
the Creative Advanced Video FX like Human Torch, Split Mirror and more. More
special effects can be downloaded for free from Creatives website at:

http://www.creative.com/products/webcams/avfx/

Pricing and Availability

The Creative Live! Cam Optia AF is available in Singapore from April 2007 at a
suggested retail price of S$ 169.00.