Creative today introduced the Creative Live!® Cam Optia webcam its first USB Video Class webcam with state-of-the-art technology for instant Plug-n-Play and requires no driver installation for PC systems using Windows XP Service Pack 2 and above. The Plug-n-Play feature offers hassle free setup which enables users to video chat over the Internet in just seconds. The cool and refreshing design of the Creative Live! Cam Optia makes it a stylish accessory for any desktop PC or notebook. Equipped with a VGA CMOS sensor, the Creative Live! Cam Optia offers impressive video and photo quality with true-to-life colours through video capture at up to 640 X 480 resolution and photo capture at up to 1.3 megapixel interpolated resolution. The Creative Live! Cam Optia is available in Singapore from November 2006 at a suggested retail price of S$ 129.00.

lowres camoptia Creative Live!® Cam Optia Webcam

Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital
entertainment products, today introduced the Creative Live!® Cam Optia webcam
its first USB Video Class webcam with state-of-the-art technology for instant
Plug-n-Play and requires no driver installation for PC systems using Windows XP
Service Pack 2 and above. The Plug-n-Play feature offers hassle free setup which
enables users to video chat over the Internet in just seconds. The cool and
refreshing design of the Creative Live! Cam Optia makes it a stylish accessory
for any desktop PC or notebook.

Complete with Creative Live!® View technology, the Creative Live! Cam Optia
encompasses all the video and imaging technologies and features that will
deliver realistic or enhanced viewing experience. With Precision Lens, the
Creative Live! Cam Optia offers increased video clarity and sharper images
through the high quality glass lens, while Creative Smart Face Tracking
technology automatically tracks the users face movements to keep the face
constantly in the video frame. In addition, the Creative Advanced Video FX, a
fantastic library comprising 8 categories of special visual effects including
Backdrops and Distortion, allows users to add fun and thrill in their video
chats with friends and families. More special effects can be downloaded for free
from Creatives website.

Equipped with a VGA CMOS sensor, the Creative Live! Cam Optia offers impressive
video and photo quality with true-to-life colours through video capture at up to
640 X 480 resolution and photo capture at up to 1.3 megapixel interpolated
resolution. With Certified Hi-Speed

USB 2.0 connectivity, raw data is transferred from the webcam to the PC without
compression through the high bandwidth, providing superior video quality at 30
frames per second.

The Creative Live! Cam Optia offers a privacy control feature where a black
screen is shown when the webcam is tilted downwards to 0º. The Automatic Image
Flip feature ensures that the captured image is always upright even when the
viewfinder is rotated to the back. The Creative Live! Cam Optia also works with
all popular instant messaging services including Skype and Windows Live
Messenger.

Fitted with a multi-axis swivel, the Creative Live! Cam Optia allows a forward
and backward horizontal tilt of up to 15º degrees and vertical swivel of 270º
for maximum flexibility to achieve the best possible angle for videos and
photos. Its multi-usage base attaches easily to CRT monitors, LCD panels and
notebook LCDs and sits comfortably on tables or other flat surfaces. An included
handsfree stereo headset also allows superb voice quality during communications.

The Creative Live! Cam Optia comes bundled with the Creative Live! Cam Suite, a
robust software package. Users can install the drivers provided to use the full
Creative Live! Cam Suite. The Creative Live! Cam Suite comprises of the
following:

Creative Live! Cam Center – a powerful and user-friendly application that
enables users to remotely monitor a Creative web camera, set up motion detection
alerts, create time lapse video, and much more. The included Creative Advanced
Video FX adds fun stylized video effects.
Creative Live! Cam Manager allows users to launch Creative Live! Cam tasks and
programs from one convenient location.
Creative Live! Cam Console lets users access, activate and configure their
Creative Live! Cams key features.
Creative Photo Manager enables users to organise, arrange, manage and spice up
pictures and videos and Creative Photo Calendar lets users create and print
their very own personalised calendars.

Pricing and Availability

The Creative Live! Cam Optia is available in Singapore from November 2006 at a
suggested retail price of S$ 129.00.