Creative announced new versions of its Zen Micro MP3 player at the Consumer Electronics Show in Las Vegas, NV on Thursday. The company is adding 1 gigabyte flash memory model, as well as 4GB and 6GB models powered by micro drives. Creative’s Zen Micro digital media devices support MP3 and Windows Media Audio format, but are not available for the Mac. The company, one of the first to enter the hard drive digital media device market, has struggled to gain market share against Apple since the introduction of the iPod in 2001. The Zen Micro line has been a big part of the company’s strategic fight against Apple, and Creative offers the 5GB model in 10 different colors, and includes features like an FM radio turner and a built-in voice recorder not found in Apple’s iPod line. The 1GB model of the Creative Zen Micro will be available in the first quarter of 2005 for only US$ 199.99. The 4GB model, available later this month, is priced at only $ 229.99. The 5GB Zen Micro is currently available for $ 249.99. The 6GB model will be available later in January for $ 299.99.

Creative announced new versions of its Zen Micro MP3 player at the Consumer Electronics Show in Las Vegas, NV on Thursday. The company is adding 1 gigabyte flash memory model, as well as 4GB and 6GB models powered by micro drives. Creative’s Zen Micro digital media devices support MP3 and Windows Media Audio format, but are not available for the Mac. The company, one of the first to enter the hard drive digital media device market, has struggled to gain market share against Apple since the introduction of the iPod in 2001. The Zen Micro line has been a big part of the company’s strategic fight against Apple, and Creative offers the 5GB model in 10 different colors, and includes features like an FM radio turner and a built-in voice recorder not found in Apple’s iPod line. The 1GB model of the Creative Zen Micro will be available in the first quarter of 2005 for only US$ 199.99. The 4GB model, available later this month, is priced at only $ 229.99. The 5GB Zen Micro is currently available for $ 249.99. The 6GB model will be available later in January for $ 299.99.