Creative Xmod – External X-Fi Device

Creative has invented the Creative Xmod, a device based upon its X-Fi® Xtreme Fidelity™ audio platform that improves music playback quality for MP3, WMA, iTunes or AAC songs to beyond the original CD quality. The Creative Xmod is a small device just about the size of a candy bar. It connects between stereo speakers or headphones and either a PC, Mac, iPod, ZEN™ or any MP3 player, and it dramatically improves the listening experience by upconverting the music during playback to the X-Fi Xtreme Fidelity standard very high-quality 24-bit surround audio. The Creative Xmod will be available in October at a suggested retail price of S$ 139.00.

prod15913 hdr 1 6 1 Creative Xmod   External X Fi Device

Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment
products, today announced that it has invented the Creative Xmod, a device based
upon its X-Fi® Xtreme Fidelity? audio platform that improves music playback
quality for MP3, WMA, iTunes or AAC songs to beyond the original CD quality. The
Creative Xmod is a small device just about the size of a candy bar. It connects
between stereo speakers or headphones and either a PC, Mac, iPod, ZEN? or any
MP3 player, and it dramatically improves the listening experience by
upconverting the music during playback to the X-Fi Xtreme Fidelity standard very
high-quality 24-bit surround audio.

The Creative Xmod enhances the low and high frequencies while improving audio
dynamics for cleaner, richer sound that surpasses the original audio CD. Without
requiring to install any software, it takes just seconds to connect to a PC or
Mac, allowing users to instantly improve the playback quality of their music to
the X-Fi Xtreme Fidelity experience. For connecting iPod, ZEN or any MP3 players
to the Creative Xmod, an optional AC power adaptor is required.

There are more than 100 million people who listen to MP3, WMA or AAC music on
their PCs, Macs or iPod or ZEN players, but the quality of these compressed
music are highly compromised. The Creative Xmod enables them to listen to their
music with audio that sounds even better than CDs. said Sim Wong Hoo, chairman
and CEO of Creative. Now with Creative Xmod, all your music is instantly
upconverted to Xtreme Fidelity standard in realtime through a simple and compact
device!

There is no need to re-purchase music in a new format to experience X-Fi Xtreme
Fidelity. Just connecting the Creative Xmod enables Mac users to experience
award-winning X-Fi Xtreme Fidelity audio for the first time, and PC users can
now enjoy it for the first time on the notebook. The Creative Xmod does not
require cumbersome or time-consuming conversion of files it literally connects
in seconds to play back existing music files in X-Fi Xtreme Fidelity. X-Fi
Xtreme Fidelity provides two important audio functions, X-Fi Crystalizer and X-Fi
CMSS-3D, which improve and enhance music listening experiences. The X-Fi
Crystalizer upconverts MP3 music by analyzing and identifying which parts of the
audio stream have been truncated or damaged during compression. It intelligently
and selectively restores the highs and lows such as the snare drums, basses,
cymbals crashes and guitar plucking that are damaged during the compression of
MP3s.

Ideal for movies or an immersive audio experience, X-Fi CMSS-3D creates virtual
surround sound through speakers or headphones. It expands audio for superior
headphone listening so music completely surrounds the listener like a
multi-channel speaker system instead of sounding like it is stuck between the
headphones. X-Fi CMSS-3D also uses advanced techniques to place specific audio
elements, such as the voice of a movie character, in the virtual center channel
while ambiance is played through virtual surround channels.

Pricing and Availability

The Creative Xmod will be available in October at a suggested retail price of
S$ 139.00. For more information about the Creative Xmod and X-Fi Xtreme Fidelity,
please visit www.asia.creative.com.

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