Creative today announced two major breakthroughs in audio technology: Xtreme
Fidelity, the new standard in audio, and the Creative X-Fi Xtreme Fidelity audio
processor. The combination of Xtreme Fidelity and the Creative X-Fi Xtreme
Fidelity audio processor provides dramatic improvements to the recording and
playback of MP3 music, accelerates and improves PC game play, enhances listening
experiences for movies, and improves the capabilities, performance and quality
of audio creation.

The Creative X-Fi Xtreme Fidelity audio processor has more than 51 million
transistors, and is capable of 10,000+ MIPS. The Creative X-Fi Xtreme Fidelity
audio processor is 24 times more powerful than its predecessor, and is designed
with multiple engines, so it can dynamically direct resources through a modular
architecture to completely change the way audio is managed for any application.
Creative will be providing a sneak preview of the new applications made possible
by the Creative X-Fi Xtreme Fidelity audio processor at e3 2005 in Los Angeles,
from May 18-20.

Creative Technology Ltd., a worldwide leader in digital entertainment
solutions for PC users and the creator of Sound Blaster®, today announced two
major breakthroughs in audio technology: Xtreme Fidelity, the new standard in
audio, and the Creative X-Fi Xtreme Fidelity audio processor. The combination of
Xtreme Fidelity and the Creative X-Fi Xtreme Fidelity audio processor provides
dramatic improvements to the recording and playback of MP3 music, accelerates
and improves PC game play, enhances listening experiences for movies, and
improves the capabilities, performance and quality of audio creation.

Xtreme Fidelity
Xtreme Fidelity sets a new standard for audio by supporting a combination of
24-bit quality, stunning audio clarity with a minimum of 110db SNR and the new
CMSS® (Creative Multi Speaker Surround) 3D headphone and surround speaker
technology. Consumers will be able to upgrade their existing CD and MP3 music to
the Xtreme Fidelity standard, using applications that can run on the Creative X-Fi
Xtreme Fidelity audio processor. Being able to upgrade an existing library of
music to Xtreme Fidelity differentiates it from other high-end music standards
such as DVD-A and SACD, which offer limited selection and require consumers to
repurchase their music in that specific format. When consumers upgrade their CD
or MP3 music to the new Xtreme Fidelity standard, they will be able to
experience playback that sounds better than its original CD recording.

“Xtreme Fidelity is the result of our vision of a new audio standard which would
provide a dramatic improvement in MP3 music, PC game play and digital movies,
thereby setting the stage for a whole new platform for digital entertainment in
the home,” said Sim Wong Hoo, chairman and CEO of Creative. “To deliver on the
vision of Xtreme Fidelity we created the Creative X-Fi Xtreme Fidelity audio
processor, which makes a quantum leap in quality, power and performance that
cuts across the entire audio space. The Creative X-Fi Xtreme Fidelity audio
processor is truly awesome, and the experience of Xtreme Fidelity will astound
people.”

The Creative X-Fi Xtreme Fidelity Audio Processor
The Creative X-Fi Xtreme Fidelity audio processor has more than 51 million
transistors, and is capable of 10,000+ MIPS. The Creative X-Fi Xtreme Fidelity
audio processor is 24 times more powerful than its predecessor, and is designed
with multiple engines, so it can dynamically direct resources through a modular
architecture to completely change the way audio is managed for any application.
The Creative X-Fi Xtreme Fidelity audio processor provides key modes that are
optimized for experiences with MP3 music, gaming, movies and audio creation.
Each mode is configured to dynamically dedicate the processor’s power to deliver
only the features, quality and capabilities that the user requires.

CD and MP3 Music
All CD music is in 16-bit resolution, which is typically compressed from an
original 24-bit studio recording. When converting CD music to MP3 format, the
music is compressed yet again. These types of compression result in a compromise
of audio quality and clarity. The Creative X-Fi Xtreme Fidelity audio processor
drives new applications that can enhance MP3s by bringing them back to 24-bit
quality, and allows the user to upgrade the music to multi-channel surround
sound. This enhancement enables virtually all MP3 music to sound even better
than it did on the original CDs.

PC Gaming
Game developers and PC gamers want their games to run at the fastest frame rate.
This has at times caused them to compromise audio quality and realism by
reducing the number of simultaneous effects or turning off audio altogether,
because the audio requires so much processing power that it slows the frame
rate. This significantly reduces the quality of the gaming experience and can
put gamers at a competitive disadvantage. With the power and performance of the
Creative X-Fi Xtreme Fidelity audio processor, gamers will actually be able to
experience accelerated frame rates during game play with all the effects turned
on. In addition, game developers will now be able to make their audio
environments in games even more realistic as they can build to the powerful new
platform of Xtreme Fidelity.

The Xtreme Fidelity standard provides a new extension of the EAX® Environmental
Audio standard that was invented by Creative and is found in virtually all top
PC game titles used today. With the new Xtreme Fidelity platform, Creative will
deliver the fifth generation of EAX, which will immediately support hundreds of
top games that are already available.

DVD and Downloaded Movies
Many people who watch DVDs or downloaded movies on their PCs want to use
headphones so they can listen at whatever volume they want without bothering
others. Although this keeps the volume from disturbing others, the headphones do
not deliver the compelling surround sound experience available with a
multi-channel speaker system. With the processing power and performance of the
Creative X-Fi Xtreme Fidelity audio processor, listeners will be able to enjoy
the Creative Multi Speaker Surround 3D headphone technology, which provides the
experience of a multi-channel speaker system through virtually any headphones.

Enhanced Audio Creation
The Creative X-Fi Xtreme Fidelity audio processor is designed to deliver
pristine audio recording quality, with advanced features and effects for music
and audio creation. The Creative X-Fi Xtreme Fidelity audio processor features
an SRC engine that is so precise that any audio resolution is converted to any
other resolution at near transparency with 136db THD+N and digital-matched
recordings in resolutions from 44.1kHz to 96kHz. The Creative X-Fi Xtreme
Fidelity audio processor also supports ASIO recording with latency as low as one
millisecond with zero CPU load. The Creative X-Fi Xtreme Fidelity audio
processor delivers so much power, performance, quality and capability that it
will be also used by E-MU Systems, the Creative Professional audio business, for
future desktop authoring solutions designed for professional musicians.

Experience Creative X-Fi Xtreme Fidelity Audio Processor Applications at e3
Creative will be providing a sneak preview of the new applications made possible
by the Creative X-Fi Xtreme Fidelity audio processor at e3 2005 in Los Angeles,
from May 18-20. To view the demonstrations, or to get more information about the
Creative X-Fi Xtreme Fidelity audio processor and Xtreme Fidelity, visit booth
2228 in the West Hall during show hours.

For more information about the Creative X-Fi Xtreme Fidelity audio processor and
Xtreme Fidelity, visit
www.soundblaster.com