Creative today announced the Zen Micro, the next generation of MP3/WMA players. The Zen Micro with 5GB of storage capacity carries up to 2,500 (WMA, 64kbps) songs, and it lets the listener choose MP3 or WMA music, ripped from CDs or downloaded from online music sites. 50% more battery life The party never stops with the Zen Micro, which delivers up to 12 hours of non-stop music playback. Removable battery Listen all day and night by just swapping out the Zen Micros removable battery for up to another 12 hours of music. Ten electrifying colors The Zen Micro comes in a choice of ten different electrifying colors: silver, black, red, orange, green, pink, purple, white, light blue or dark blue, to let users choose exactly what color they want. Besides offering features the iPod mini does not, the Zen Micro provides a built-in Address Book, Calendar, and To-Do List. The Zen Micro is slated for November shipment to all retail outlets in Asia at an estimated street price of US$ 279.99.

feature connectivity Creative Zen Micro 5GB

Creative today announced the Zen Micro, the next generation of MP3/WMA
players.

Despite the fact that our recently launched MuVo2 FM 5GB MP3 player has been
doing exceptionally well in several markets, I had always wanted to come out
with a killer MP3/WMA product this year. By introducing the Zen Micro we surpass
all expectations for what a next generation MP3/WMA player could be by providing
all that music listeners want and everything the competition doesnt deliver, all
in an ultra-cool micro-sized design, said Sim Wong Hoo, chairman and CEO of
Creative Technology Ltd.

The Power of Zen Micro

The Zen Micro surpasses previous generation players like the iPod mini by
delivering what music listeners want. The Zen Micro offers:

· 2.5 times more song capacity The Zen Micro with 5GB of storage capacity
carries up to 2,500 (WMA, 64kbps) songs, and it lets the listener choose MP3 or
WMA music, ripped from CDs or downloaded from online music sites.
· 50% more battery life The party never stops with the Zen Micro, which delivers
up to 12 hours of non-stop music playback.
· Removable battery Listen all day and night by just swapping out the Zen Micros
removable battery for up to another 12 hours of music.
· Smaller footprint The Zen Micro is a full 6mm shorter than the iPod mini.
· Ten electrifying colors The Zen Micro comes in a choice of ten different
electrifying colors: silver, black, red, orange, green, pink, purple, white,
light blue or dark blue, to let users choose exactly what color they want.
· Intuitive vertical Touch Pad The Zen Micro provides intuitive vertical
scrolling to allow users to move through easy-to-use menus with a gentle stroke
of one thumb on the face of the player. Vertical movement of one thumb scrolls
through vertical menus instead of sending users in circles. In addition, touch
sensitive controls enable users to access music with one tap of the thumb on the
vertical touch pad.
· Mesmerizing blue glow Whenever the user turns on the Zen Micro or touches the
Touch Pad, it lights up with a mesmerizing blue glow on the buttons and around
the face of the player, that also lights up when the Zen Micro is charging.
· FM radio In addition to its 2500-song capacity, the Zen Micro has a
high-quality FM radio with 32 presets to easily access favorite FM radio
stations.
· Voice recording The Zen Micro has full voice recording capabilities so users
can capture up to 10 hours of high quality digital recordings of dictations,
notes or meetings.
· Ergonomic design In addition to its cool looks, the Zen Micro is curved to fit
comfortably in the palm of one hand.
· Twice the Internet music access Unlike the iPod and iPod mini, the Zen Micro
fully supports both WMA and MP3 files. By supporting the recently announced MSN
Music service and other music services such as Napster, MusicMatch, Wal-Marts
music store and others, the Zen Micro allows access to up to 2 million songs
on-line.
· Plays for Sure on any Windows PC The Zen Micro will be updated to support
Plays for Sure, the Microsoft-supported compatibility and testing initiative
which allows consumers to easily identify which digital audio players and
services will work seamlessly together. As part of this program, the Zen Micro
will support Auto Sync with Windows Media Player 10.

MSN Music is excited to see the new Zen Micro by Creative hit the market, said
Hadi Partovi, GM of MSN Music Group. Our partnership means people can easily
download the music they love from MSN Music and take it with them on a cool
portable music player.

Besides offering features the iPod mini does not, the Zen Micro provides a
built-in Address Book, Calendar, and To-Do List. The player includes a belt clip
that doubles as a stand, in-ear dynamic bass response earphones, a protective
carrying case, a USB 2.0 cable, and an universal AC adapter. Optional
accessories, including a wired remote control and spare battery will be
available in the coming months at http://asia.creative.com.

Pricing and Availability
The Zen Micro is slated for November shipment to all retail outlets in Asia at
an estimated street price of US$ 279.99. For more information, visit
http://asia.creative.com