Creative Zen Micro Launch Report

zen s Creative Zen Micro Launch Report

Touted as the IPod’s worst enemy, the Creative Zen Micro is the highly anticipated MP3 player that is specifically engineered to battle the range of MP3 players from Apple. Mr Sim Wong Hoo graced the event and gave a speech explaining the qualities the Zen Micro possess that puts it’s competitors to shame.

zen Creative Zen Micro Launch Report

Touted as the IPod’s worst enemy, the Creative Zen Micro is the highly anticipated
MP3 player that is specifically engineered to battle the range of MP3 players
from Apple. VR-Zone was proud to be invited to attend the media launch of this
product on the 17th of November 2004. Mr Sim Wong Hoo, CEO of Creative Technology,
graced the event and gave a speech explaining the qualities the Zen Micro possess
that puts it’s competitors to shame.

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Mr Sim giving his speech

Mr Sim began his speech by introducing his new marketing stance: The "Take
no prisoners" design. The Creative Zen Micro was engineered with precision;
to better the competitor’s product in every aspect possible. Highlighted features
includes the superior audio fidelity, pulsating blue glow during charging, the
removable storage partition feature and the unrivaled ergonomics of the Zen
Micro. Mr Sim specially emphasized on the mesmerizing blue glow the player gives
out under dim light, putting the player in a class of it’s own. Apart from those
mentioned, the Zen Micro is a little nifty device that comes with organizer
functions built in, allowing you to synchronize contacts, daily events and tasks
to your player.

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Range of Mini Speakers and MP3 players


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the Muvo Micro N200 flash based MP3 layers

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the Muvo v200 Chameleon edition

Mr Sim announced an advertising budget of USD$ 100 million dollars for the Zen
Micro with the aim of dominating the hard disk based MP3 player market, spread
throughout the various continents. Together with the Zen Micro, a whole series
of flash-based MP3 players known as the Muvo Micro N200 and a total of 3 series
of speakers including the i-Trigue 3400 will be launched concurrently, and the
best of all, they come with matching colors! The Muvo V200 Chameleon edition
will be launched too, with interchangeable face plates allowing the user to change
the color of their MP3 players as they like.


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A whole range of overwhelming accessories for the Zen Micro


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The Creative Travelsound portable speakers and Digital wireless bluetooth headphone


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The i-trigue 3400 and 5600 speakers


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The Zen Micro with a matching set of i-Trigue 3400

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