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D11 Apple CEO Tim Cook’s Interview

We bring you fresh new content straight from D11, the interview of Apple’s CEO Tim Cook.

The featured guest for Tuesday night’s D11 was Tim Cook, CEO of Apple Inc. Speaking with All Things D’s Walt Mossberg and Karla Swisher, the successor to the visionary Steve Jobs reveals Apple’s future plans as well as feelings towards products from competition (Google of course).

Cook explains the absence of an iPhone phablet

When Mossberg asked the golden question on everyone’s mind as to why Apple produces only a single model of the iPhone considering the various models of the legendary iPod, Cook answered “We haven’t so far, but it doesn’t shut off the future,” saying which the executive left the doors open to the possibility of the popular rumor that Apple is working on a budget, low-priced iPhone. Leaked screenshots from a couple of weeks ago revealed multiple color models with removable back covers, completely opposite to the design mantra followed by Cupertino firm.


Cook explains (and a very satisfactory explanation at that) the lack of multiple iPhone models is accounted to the huge amount of work involved in porting software, designing hardware and getting features to work on a different form factor and screen size without losing the prime focus, i.e.. to provide the absolute best (and smoothest) experience to end users. When asked the long standing question to explain the lack of an iPhone phablet, the executive responded by saying that a large screen brings about a ton of new challenges; screen brightness, battery life as well as life of the display (longevity) have to be taken into consideration.

Wearable computing is interesting, but Google Glass not a “mass market device”

Apple CEO played it cool when the discussion steered towards wearable computing. Tim Cook called the market interesting and predicted that a lot of companies will end up selling products in the actively developing sphere. We suspect Apple themselves to be working on an iWatch, a shame if they aren’t really. Cook praised Nike’s FuelBand fitness tracker, probably because the device connects easily to his iPhone (hey, we’re allowed to joke a little!).

When the topic of Google Glass came out, Cook coolly stated that Glass is a “niche” product rather than a mass market product, probably due to its high cost. Funny (if that is indeed the reason), this coming from the CEO of a company selling over high priced products (at least now, when Android products have truly caught up). The executive simply finds wearing a device on his wrist better, but does state that the wearable computing market is “ripe for exploration.”

“I think the wrist is interesting…”


Cook’s repeated insistence on a wrist wearing device might be a hint to the fabled iWatch, which KGI analyst Ming-Chi Kuo believes is definitely coming in 2014 with a 1.5-2 inch display and the usual “deep” integration with other iDevices.

On the future of Apple and new products

Face it folks, Apple as an innovator has really struggled ever since the sad demise and departure of Steve Jobs. When was the last time an iDevice truly wowed you? Don’t rack your gray cells, it was the Apple iPad. The 9.7 inch tablet literally shaped the market and sparked off the transition to a more tablet oriented market. Look around you, you see Microsoft’s Surface and Google Nexus tablets as a reaction to the amazing reception that the iPad received (and still receives). The tablet literally killed the netbook market (ouch Intel). The iPad Mini didn’t leave an impression on anyone, and the new iPhone 5 is more of a catering to public demand (we want a bigger phone, and other rational wants) than an innovative piece of hardware.

I do!

Walt Mossberg and Kara Swisher asked the CEO of Apple Inc. point blank if the company still had game-changing technology up its sleeve. The answer?

“We have several more game changers in us.”

Well Apple, I have to say that if an iWatch is what you mean by that statement, we aren’t going to be impressed. This time next year a dozen different smart wrist watches would be out (half of them probably different models by Samsung itself) and the iWatch won’t be a game-changing element. It’s a watch, it shows time (as all watches should) and has some handy synchronization features. Nope, not impressive.

Apple becoming a more “Open” company

That’s not all folks! Tim Cook also made some comments on porting Apple apps to Android (to which he was surprisingly easy-going and cool about, perhaps a hint of things apps to come?). Cook also stated that Apple as a company is opening up. “I think you will see us open up more in the future” said Cook, but was quick to add “But not to the degree that we put the customer at risk of having a bad experience.” We fully agree with them on that note.

For the full coverage of Tim Cook’s interview, head over to read the full interview at All Things D.

Preetam Nath
A 3rd year engineering student, Preetam Nath has a keen interest in following the smartphone and tablet sphere. He plays games on his favorite old PC when he's not doing anything. In the mornings, you can often find him at the gym.

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