Intel’s upbeat projection for Prescott processors and subsequent boost in demand for DDR2 memory got a cold shoulder from several local motherboard makers, as they remain conservative about the actual adoption rate of DDR2 memory this year. Unless DRAM makers can narrow the price gap between DDR and DDR2 chips to under 20%, DDR2 memory is not likely to become a mainstream choice before the end of this year. DDR2 chips are estimated to enjoy close to a 100% price premium over DDR chips. Intel will roll out its Prescott processor, which supports DDR2 memory, in the second quarter, and has set an aggressive target to capture a 40% share in the desktop PC processor market before the end of this year.

Intel’s upbeat projection for Prescott processors and subsequent boost in demand for DDR2 memory got a cold shoulder from several local motherboard makers, as they remain conservative about the actual adoption rate of DDR2 memory this year. Unless DRAM makers can narrow the price gap between DDR and DDR2 chips to under 20%, DDR2 memory is not likely to become a mainstream choice before the end of this year. DDR2 chips are estimated to enjoy close to a 100% price premium over DDR chips. Intel will roll out its Prescott processor, which supports DDR2 memory, in the second quarter, and has set an aggressive target to capture a 40% share in the desktop PC processor market before the end of this year.