Dell may be an established brand when it comes to notebooks, desktop PCs and computer monitors, but did you know that it also has its own line of printers? Earlier today, the company launched three new colour LED printers at their local office at Haw Par Centre. VR-Zone brings you the coverage.

Speak of the name ‘Dell’ and most people should have little to no problem conjuring up a mental image of the renowned tech company who has a wide variety of computer systems and peripherals like notebooks, desktop PCs and even monitors. But add in printers to the mix and chances are you may get more than just a few raised eyebrows from the average Joe.

Unfortunately, this is a situation whereby Dell has been facing for some time already, and Isaac Levin, Dell’s General Manager of Software and Peripherals Asia-Pacific Japan Small and Medium Businesses, was keen to rectify the issue.

“A lot of people in the Asia Pacific/Japan region do not know that Dell does printers,” he said. “The truth is that Dell has been in the printer business for seven years, and going on to eight. We launched our first printer lineup in 2003: at that time, we focused mainly on the US market and in some of the markets in the APJ (Asia Pacific and Japan) region”

Levin also spoke about Dell’s achievements in the printing field, such as how the company released the world’s fastest colour printer in 2008 which was capable of producing printouts at a rate of 47ppm.

“You’d think that other competitors like HP offer the best printers with the leading technology. But that is not the case; it is Dell who has it. And it was us who produced the world’s fastest printer,” he said.

Also present at the launch was Isabel Zhou, Dell’s Regional Director for Imaging, Displays and Peripherals Product Marketing, who explained some of the technical aspects of the new LED printers being launched today.

“Because of LED technology, we are able to reduce the size of our printers, thus resulting in size efficiency,” she said. “Our laser-class colour A4 LED printers are 10% smaller than the world’s smallest laser printers, and almost 40% smaller than competing LED printers in the market today. That is the kind of space that we can give back to consumers due to the presence of lesser moving parts in an LED printer.”

She also spoke about how the company’s new colour LED printers, can help to reduce operational costs by specially designing the drum and fuser unit to last for the entirety of the printer’s life.

“You don’t have to change anything else in the printer except for the toner,” she explained. “The drum and fuser unit is designed to last for the printer’s lifetime, and there are no waste toner compartments or belts to replace. This makes our printers cheaper and easier to maintain.”

Last but not least, she highlighted how Dell’s Clear View LED technology allows its printers to consume up to 8% less energy than conventional LED printers marketed by the competition. This was also elaborated upon by Baskar Parthasarathy (pictured below), Regional Director for Product Development Imaging.

When you think about printers, the first thing that usually comes to mind is print quality. That is the primary function of a printer,” he said. “Unlike conventional LED technology, we actually went and changed the technology for our printers. We improved and refined it to a point where it is close to, or in some cases, surpasses that of laser quality.”

Coming up next: technical specifications of the new LED printers