This afternoon,, which is part of Newstead Technologies, has announced the launch of their first multi-brand electronics concept store, Digital Style, to provide users with comprehensive consumer-centric experience.

Located at #03-32 in Funan DigitaLife Mall, Digital Style electronics concept store carries the complete range of consumer electronics products under six categories of Entertainment & Media, Gaming, Home Computing, Mobile Communications, Office & Professional and Ultra Mobile & Business. Experiential retail is one key component to the concept behind Digital Style. The store is specially designed to allow shoppers to easily try out products at the kiosk. Be it the latest speakers for music entertainment or new keyboards for gaming, shoppers are able to mix-and-match and plug-and-play the gadgets in-store.
The Gaming zone features latest notebooks and desktops with powerful processors and superb graphics along with game controllers. The Office & Professional zone showcases various office productivity solutions while the Mobile Communications zone is packed with smart phones and cutting-edge tablets coupled with latest accessories to complete the entire experience. Across its five lifestyle categories, Digital Style carries products from all major brands including Acer, Asus, Blackberry, Dell, Fujitsu, HP, HTC, Lenovo, Logitech, Microsoft, Motorola, Panasonic, Samsung, Toshiba etc. Newstead Technologies plans to open another five Digital Style outlets islandwide in the next three years.