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EA Dante's Inferno PR campaign incurs wrath of gamers
Seems to me the current financial tsunami is undoubtedly taking a heavy toll on the gaming industry. Research group NPD Sales had reported that video game equipment and software in the United States fell 16 percent in August to $908.7 million, the sixth consecutive monthly decline. In a bid to boost publicity and sales for their upcoming title, Dante's Inferno, EA has gone to great lengths to market the game. Hiring “Christian” protesters at a convention to protest Dante's Inferno, with some even holding signs that read, "EA = Electronic Anti-Christ" and “Harass our booth babes” competition are just some examples of EA’s marketing stunts. These have generated much controversies even before Dante's Inferno’s release but hey, this hype may just be what EA has been hoping for.
News via [ARSTECHNICA]
Seems to me the current financial tsunami is undoubtedly taking a heavy toll on the gaming industry. Research group NPD Sales had reported that video game equipment and software in the United States fell 16 percent in August to $908.7 million, the sixth consecutive monthly decline. In a bid to boost publicity and sales for their upcoming title, Dante's Inferno, EA has gone to great lengths to market the game. Hiring “Christian” protesters at a convention to protest Dante's Inferno, with some even holding signs that read, "EA = Electronic Anti-Christ" and “Harass our booth babes” competition are just some examples of EA’s marketing stunts. These have generated much controversies even before Dante's Inferno’s release but hey, this hype may just be what EA has been hoping for.
News via [ARSTECHNICA]
