EA Dante’s Inferno PR campaign incurs wrath of gamers

Sin2win thumb 640xauto 7241 EA Dantes Inferno PR campaign incurs wrath of gamers

Seems to me the current financial tsunami is undoubtedly taking a heavy toll on the gaming industry. Research group NPD Sales had reported that video game equipment and software in the United States fell 16 percent in August  to $908.7 million, the sixth consecutive monthly decline. In a bid to boost publicity and sales for their upcoming title, Dante’s Inferno, EA has gone to great lengths to market the game. Hiring “Christian” protesters at a convention to protest Dante’s Inferno, with some even holding signs that read, “EA = Electronic Anti-Christ” and “Harass our booth babes” competition are just some examples of EA’s marketing stunts. These have generated much controversies even before Dante’s Inferno’s release but hey, this hype may just be what EA has been hoping for.

News via [ARSTECHNICA]


Sin2win thumb 640xauto 7241 EA Dantes Inferno PR campaign incurs wrath of gamers

Seems to me the current financial tsunami is undoubtedly taking a
heavy toll on the gaming industry. Research group NPD Sales had
reported that video game equipment and software in the United States fell 16 percent in August 
to $908.7 million, the sixth consecutive monthly decline. In a bid to
boost publicity and sales for their upcoming title, Dante’s Inferno, EA has gone to great lengths to market the game.
Hiring “Christian” protesters at a convention to protest Dante’s
Inferno, with some even holding signs that read, “EA = Electronic
Anti-Christ” and “Harass our booth babes” competition are just some
examples of EA’s marketing stunts. These have generated much
controversies even before Dante’s Inferno’s release but hey, this hype
may just be what EA has been hoping for.

News via [ARSTECHNICA]

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