EA says mobile games wont wipe out console industry

The CEO of Electronics Arts (EA), John Riccitiello, has gone on record saying that mobile games will not wipe out the console gaming industry, despite fears expressed by some investors and analysts.

The CEO of Electronics Arts (EA), John Riccitiello, has gone on record saying that mobile games will not wipe out the console gaming industry, despite fears expressed by some investors and analysts.

 
During a keynote address at the CTIA Wireless conference in New Orleans, Riccitiello outlined his vision for the future of the mobile game industry, highlighting that it will exist simultaneously with other gaming sectors rather than completely replacing it.
 
"Games, more than any other type of application or function, are driving dramatic growth in the mobile industry," he said. "Mobile games will co-exist and even interoperate with games on consoles, PCs, and cable television."
 
Riccitiello said that there were four rules for success in the mobile games market. The first is that games always become the dominant area when a new device is released, whether it is a PC, tablet or smartphone. He expects the same to apply to internet-connected TVs in the future. 
 
jr EA says mobile games wont wipe out console industry
 
The second rule is that this is a “branded world,” where usually only games with demonstrated quality and brand recognition generate revenue. He dismissed the majority of games on mobile platforms as little more than “lunch boxes,” touting colourful graphics over a poor application. Of course, it is somewhat biased for one of the biggest brands in the world to say that branding is so important, when we all know that independent games have sprung up everywhere to great success.
 
The third rule is that the platform wars won't mean replacing one with the other, but having several platforms exist simultaneously. This is the key to the console part, which Riccitiello believes can still compete with the mobile gaming industry, and that games will exist everywhere, on big and small screens, with no erosion of core business.
 
The fourth rule is that games and gamers are forming ecosystems, which will in future become more of a cross-platform and cross-device phenomenon. Having access to games, friends and achievements across a PC, console, tablet, or smartphone is something that is becoming increasingly important.
 
He compared the mobile platforms as a “peer” to the Wii, Xbox and PlayStation systems, a rare recognition of the potential of the mobile gaming industry that has boomed over the past few years. EA has already promised to invest $80 million in next-generation console games.
 
“Mobile games are not going to wipe out the console business,” Riccitiello said.
 
Source: GamesIndustry