Epson Talks About Making Cents, Releases Six New Inkjet Printers
However, rapid technological improvements meant that laser printers quickly became more affordable while inkjet printers started showing significant gains in efficiency. And with Epson announcing six new printers for home and business users, it appears that the old bluff is all but fated for a blotchy demise in the dustbin of ‘Worst Possible Excuses’ .
The first invited guest of the talkshow was none other than Koichi Endo (pictured below), chairman of Epson South & Southeast Asia and Singapore Epson Industrial Pte Ltd (Plating Division), who spoke about the competitive advantages Epson had over its competitors with regards to inkjet technology.
This differs from most of the competition which uses thermal printheads, where the ink is heated up to create air bubbles which pushes the ink out of the printer nozzle.
“This wastes a lot of electricity, and it is very hard to control the size of the ink droplet. hence, resolution will be affected. That is why Epson printouts are superior, consistent and reliable,” he added.
The next invited guest on the set was Epson Regional Product Manager Roy Teo, who took the opportunity to do some ‘mythbusting’ about consumers’ perception on the ‘inkjet vs laser’ debate.
He was also quick to claim that inkjet printers do not necessarily have higher running costs or lower print quality, a fact which defies popular opinion.
“At Epson, we always pride ourselves on having the best quality printers in the industry. And these printers are driven by two key technologies: DuraBrite Ultra and the proprietary Micro Piezo printhead. With these two technologies, we can guarantee end-users suprerior quality not only on photo paper, but also on plain paper,” he said.
As for the issue of high running costs, Teo pointed out that the CPP of the current ME series of printers was as low as 2.5 cents, a figure which is almost 50% lower than those of competing laser printers.
The last invited guest for the show was Tan May Lin, General Manger of Epson Singapore, who spoke about Epson’s commitment to both the consumer and corporate markets.