Ericsson IPTV Remote drives TV touch screen trend
Ericsson is leading the TV industry trend for touch screen, interactive TV devices with its IPTV Remote, a revolutionary device which gives consumers a single interface through which to control live broadcast TV, on-demand video, Internet video, photos, audio and any media stored on a personal computer or device with storage capabilities. The IPTV Remote can also be used as a secondary TV screen and can also function as a portable TV in a WiFi-enabled home.
Ericsson (NASDAQ: ERIC) is leading the TV industry trend for touch screen, interactive TV devices with its IPTV Remote, a revolutionary device which gives consumers a single interface through which to control live broadcast TV, on-demand video, Internet video, photos, audio and any media stored on a personal computer or device with storage capabilities. The latest version of the IPTV Remote will be have its US debut at SCTE Cable Tec Expo (New Orleans, 20-22 October), following a strong reception at IBC in Amsterdam last month, where the device won ‘Best IPTV Technology‘ at the CSI Product of the Year Awards.
The IPTV Remote was inspired by a consumer study conducted by the Ericsson Consumer Lab to identify the missing link between what is available on the market today and what consumers are seeking. According to the research, the use of new touch screen devices like the IPTV Remote matches consumer desire to more flexibly interact with content in their homes.
The IPTV Remote can be used as a secondary TV screen and can also function as a portable TV in a WiFi-enabled home. The interface is based on Ericsson’s new patented graphical user interface and makes it easy and enjoyable for viewers to access their favourite TV shows, social network or rent a movie on demand.
“It is clear that people want to access their social networks, surf the web and channel hop while watching TV on their sofas. The remote controls of today are limited and not adjusted to enhanced searching activities like this,” said Staffan Pehrson, Head of Solution Area TV, Ericsson. “We’re happy with the recognition our IPTV Remote has received and believe it has the capability to change the way remote controls look and how consumers interact and consume media going forward.”
The Ericsson IPTV Remote includes a touch screen so that the consumer can intuitively browse different sources of media, as well as preview and organize playlists. Once a decision has been made, a program can be started on the main TV screen with a single touch. While one person is browsing, other viewers can watch the main TV screen and their selected program is undisturbed.
The touch screen of the remote gives much more freedom to browse through the large number of media, programs and movies. The Ericsson IPTV Remote can act as the interface for other home oriented services offered by the service provider such as power consumption or health care. The interface and applications are based on the latest Web technologies and the applications include advanced media handling functions to allow superior user experience.
“The TV market continues to grow and evolve, but telcos and cable operators providing digital television, broadband Internet and telephony services are struggling to differentiate their single and multiplatform offerings,” said Ove Anebygd, Head of IPTV & Connected Home, Solution Area TV, Ericsson.
“With the Ericsson IPTV Remote we can provide our customers with a device that enables true interactivity. This interactive solution makes it possible to preview linear TV, on-demand TV and Web TV, as well as managing stored content and media in your home network, and that is just a start. The Ericsson IPTV Remote is a great way to differentiate TV services and is fully controlled and provisioned by the operator.”