It has been revealed that Facebook might be working with the world’s largest smartphone manufacturer – Samsung – to launch the Facebook phone. In the past, we have seen how Facebook feature phones including HTC ChaCHa and HTC First failed to impress the users.
Recently, Mark Zuckerberg visited South Korea and had a meeting with Samsung officials. The analysts speculate that the idea of a dedicated Facebook phone has been discussed in the meeting. Facebook launched Home earlier this year which was aimed at improving the social network experience on Android devices. The application managed to cross the one million download mark within a month but it may not have been the most successful app for the social media giant as the poor reviews did show the discontent of the users.
The main reason why social media giant is considering launching the Facebook phone so that users can spend maximum amount of time on it which will in return boost the advertising revenue of the company as well as improve the mobile penetration. However, the current scenario depicts a different story.
It looks like Samsung may not be interested in collaborating with Facebook on launching a dedicated phone, mainly due to the past experiences of other vendors. HTC First was launched at $99.99 which was discounted to $0.99 on contract. As a result, the launch of the phone in UK was indefinitely postponed and discontinued by the carrier. And the only reason I can think of this step is the poor response from the customers.
According to KoreaHerald,
Facebook has every intention of becoming the second Google, and with that intent in mind, Zuckerberg is said to have asked Samsung to step up cooperation by launching a phone with a Facebook interface,” said one watcher, declining to be identified.
However, Samsung is unlikely to be considering the request for Facebook-platform phone in a positive light, industry experts said, as there is no symbolic or monetary significance in such a deal.
Personally, I agree to the fact that working on something that may not generate enough leads and would not be profitable for the Korean giant especially, when they have so many devices in the pipeline that would do much better than the Facebook phone, including their upcoming Tizen offerings. Facebook Home is already available on some of the high end devices; I don’t see any reason why Samsung might consider taking such a step.