Facebook deletes thousands of fake page likes

Facebook has started deleting thousands of fake “likes” on popular pages, according to rankings shared on Pagedata.

Facebook has started deleting thousands of fake “likes” on popular pages, according to rankings shared on Pagedata.

 
Texas HoldEm Poker lost 96,317 likes yesterday, while many famous pop singers also saw substantial drops, such as 34,326 fewer for Lady Gaga, 28,275 gone for Rihanna, and 15,420 obliterated for Eminem.
 
The cynical among us might just think “well, maybe people just got more musical taste,” but there clearly is some kind of page like purge going on at the moment.
 
ladygaga fbpage Facebook deletes thousands of fake page likes
 
The move follows Facebook's revelation last month that 8.7 percent of its users are not real. It said then that a non-genuine like “benefits no-one," and pledged to crack down on such activity, but commented that on average less than one percent of a page's likes will be removed.
 
However, the number could be much higher in some cases, as there is a black market out there that sells bulk “likes,” in addition to followers for Twitter and other social networks. These can often cost substantial amounts of money and simply make use of a slew of fake accounts to artificially bolster the appearance of how popular a page or account is.
 
Facebook has so far failed to confirm the fake like removal campaign.
 
Source: BBC