Nobody likes to deal with changes made to the user-interface of any application as it usually involves some degree of relearning and getting used to the new interface presentation, along with the impression that interface changes typically results in certain usability features being broken in the process of doing so. However, it seems that such fears have not stopped Facebook from going ahead with its plans to redesign the interface for its members’ profile page.
If you are a frequent Facebook user, perhaps it might be time to start preparing yourself for a brief period of confusion for the next few weeks.That is because Facebook is making a few changes to one aspect of their online social networking service which is sure to affect all users, regardless of their familiarity with the website. And this change is targeted squarely at…the user-interface design.
According to a report by USATODAY, Facebook has already started rolling out what it calls a “radical redesign” of the User Profile page on Sunday night. In addition, many users can expect to receive a notification informing them about the new interface’s availability soon.
Unlike the previous interface changes, the new interface which was rolled out on Sunday night places emphasis on a user’s personal data as opposed to their correspondence with other Friends. USATODAY claims that with the new interface, information such as “one’s employer, hometown, marital status, education and birth date are prominently displayed at the top of a profile”.
In theory, this move will allow advertisers to tailor their ads and offerings to best deliver the right kind of advertisements for specific users. Which, in turn, will result in Facebook being able to gain more advertising dollars, which currently makes up most of the social networking website’s revenue.
At the time of writing, it appears that the new user interface has yet to hit Singapore, for our Facebook pages are still sporting the same default UI as before. That being said, it is only going to be a matter of time before the changes make their way to our shores, so now would be a good time to start thinking about the type of information you want to remove from your Facebook profile before the new interface is rolled out here.