Albert Einstein once said the difference between genius and stupidity is genius has its limits. And while I don’t want to offend anyone, the latest Internet hoax originating from 4chan (where else?) proves that stupendously.

iOS 7 waterproof Faith in humanity lost: Internet hoax convinces iUsers iOS 7 makes iPhones waterproof

The part about limitless stupidity, of course. But first, a little background. As I’m sure most of you know (though there really are no guarantees anymore), Apple has very recently rolled out iOS 7, the latest and some say greatest version of their oh so popular mobile operating system.

Pre-loaded on the new iPhone 5s and 5c, iOS 7 can also be patched on the 4 and 4S, plus the fifth-gen iPod Touch, iPad 2, 3, 4 and Mini. A rehashed UI, with a flatter, prettier design, overhauled Control Center, improved multitasking and array of new wallpapers lead the way in terms of specific tweaks and upgrades, but one thing the iOS 7 does NOT do under any circumstances is make your iDevice waterproof. Or dustproof, or bulletproof, or fireproof, for that matter.

And you really don’t need Albert Einstein’s IQ to get why a software update can’t drastically alter the hardware of a mobile phone. Yet apparently, some folks bought a fictitious online ad claiming exactly that, and I quote: “Update to iOS 7 and become waterproof”.

iOS 7 waterproof 2 Faith in humanity lost: Internet hoax convinces iUsers iOS 7 makes iPhones waterproof

Now granted, the “commercial” was made to very closely resemble traditional Apple adverts, from the fonts used to the imagery and even the Cupertino-trademarked pompous vocabulary and phrasing.

But seriously now, if you’re so ignorant that you can believe “in an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry”, maybe you should stick to a $100 old “dumb” phone (which may still be smarter than you) instead of splashing (pun intended) so much of your parents’ hard-earned cash on an iThingy.

Sources: Cnet, Geek, Twitter