Cookie Monster often sings, “C is for cookie, and that’s good enough for me…” but there are some cookies that even he might not like. Just recently the Mozilla Foundation feels the same way about cookies and considers them to be more of an intrusive nuisance and a blatant invasion of our privacy.
Firefox developers announced plans to move forward with an Internet tracking block feature for the open source browser. This feature will effectively allow the millions of Firefox users to limit what companies (or governments) can monitor as they browse the Internet. This latest privacy option is part of a growing online trend that is focused on better privacy and security.
This decision by the Firefox team came with a lot of anticipated conflict with advertisers and marketing groups that often rely on cookie tracking to target consumers with certain products. Many of these advertisements help support, at least in part, a lot of popular Internet services and websites.
Currently Firefox makes up about <20% of those surfing the Internet, so this new surfing technology will block a considerable amount of history from sites that use ‘cookies’.
One particular feature that Firefox is working on, is limiting how cookies are dropped on computers from popular social networking sites like Facebook. Facebook will often track a user when they sign out of their account. This tactic is to learn habits and behaviors of users and therefore help advertisers target a specific and sometimes captive audience.
There will be some exemptions made for third-party cookies and especially for popular e-commerce sites such as Amazon or Ebay that need to verify a specific user and login. Also, in some cases many websites can often have more than one login or more than one web address for verification and security and so cookies would be a necessity.
If you are hoping on using this new cookie-busting feature for your current Firefox web browser, you’re going to have to wait a while. Developers say they are still many months away from releasing it.