Fuji Film gives traditional pictures new life by combining standard photos and augmented reality.


Fuji Film might have gone mostly digital nowadays, but it seems that the company won’t give up the good old traditional film camera just yet.  It has just recently opened two services in Japan, the Video Photo Service and Motion Video Photo AR, mashing up augmented reality and traditional photos to add a new dimension and life to each piece of memory that you snap your cameras with.

The first one, the Video Photo Service, is simply an automated application that lets users easily save images from videos recorded from their mobile device. The other service, the Motion Video Photo AR, lets users access a specialized Fuji Film AR Viewer app. The snapshots saved using the Video Photo Service can be printed with an identifier code that can be scanned by a mobile device. When a compatible mobile device camera focuses on the photo, it would play the original video from where the photo was taken, onto the photo itself.

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Using augmented reality to give life to otherwise static pictures is by no means a new concept. HP for example, already introduced a similar service last year, with the use of the HP Live Photo App.

The Fuji Film AR Viewer can be used on iOS 6.0+ and Android 4.1+. The printed photos to be used for the AR function will be around the size of a Japanese postcard (KG size).

Source: My Navi (JP), Fuji Film (JP)