The Galaxy Grand Neo is a mid-range device that comes with entry-level hardware.
Considering the sheer volume of devices Samsung launches on a yearly basis, it can be forgiven for foregoing any kind of fanfare for its latest handset, the Galaxy Grand Neo. The handset is a Lite version of the Galaxy Grand, and was listed on a Dutch website before it went live on Samsung’s official site.
One look at the hardware details of the device might indicate as to why Samsung decided to not make a fuss about the launch of the device. The Galaxy Grand Neo features a 5-inch screen with a resolution of 800 x 480, 1.2GHz quad-core Cortex-A7 processor, 16 GB internal storage with a micro-SD card slot, 1 GB RAM, 5 MP camera at the back along with a VGA shooter at the front, Wi-Fi 802.11 b/g/n, 3G, Bluetooth 4.0, Wi-Fi Direct and GPS with GLONASS connectivity along with a 2,100 mAh battery.
The Galaxy Grand Neo (GT-I9060) was listed at the Dutch site for around $350, which is about the same price as a 16 GB Nexus 5 that comes with a full-HD screen and other high-end hardware features. For a device featuring a WVGA resolution, the $350 tag is too high, and Samsung needs to bring down the cost of the device in other territories if it wants to attract consumer attention. In this day and age, there is no room for the Galaxy Grand Neo, as there are devices like the Moto G that are available for under $200.
In emerging markets, Samsung has recently started selling devices like the Galaxy S Duos 2. The original Galaxy S Duos was one of the best-selling devices in India last year, but there have been a bevy of new devices that offer better hardware features at the same price. And Samsung wasn’t doing itself any favors by launching the Galaxy S Duos 2 with very similar hardware as its predecessor. The Galaxy S Duos 2 price is currently around $200, which is the slightly less than what the original Galaxy Grand is retailing for in the country. Even if Samsung does bring down the cost of the Galaxy Grand Neo to a more sensible $250, we doubt the device would get a lot of attention.