Xbox One

The strategic market research firm DFC Intelligence has published a recent report that predicts a rather tumultuous road ahead for Microsoft’s presence in the next-gen console arena, and the firm even goes so far as to say that the company’s badly handled PR mishaps with the Xbox One may have compromised their entire gaming structure.

The report, which is substantiated by Sony’s recent success at this year’s Electronic Entertainment Expo (E3 2013), cites various problematic and “flawed” aspects of Microsoft’s current implementation of the Xbox One console.

In their report on the Forecast of the Video Games Market, DFC Int. cited that Microsoft’s “overall strategy for entertainment devices is deeply flawed,” and the firm further states that their forecasts for PS4 market sales will be raised and their forecasts on the Xbox One’s projected sales will be lowered.

DFC Intelligence’s David Cole had the following to say regarding the firm’s projections for Microsoft’s stance in the next-gen gaming market:

“So far this has not had a major negative impact on the Xbox business but that is likely to change with the Xbox One launch,” Cole began.

“Right now the entire future of Microsoft’s consumer entertainment business is in question and that is likely to have a major impact on the game industry.”

Whether or not DFC’s forecasts are right on the money is still determinant upon many factors, yet Sony’s PlayStation 4 console does seem to be the current winner of the next-gen console war.

Microsoft may throw a few curveballs here and there to substantiate their Xbox One system, and although the Xbox One has a variety of exclusive titles–Microsoft has set aside over a billion dollars to fund XB1 exclusives–Sony’s next-gen contender proves that it’s not always about the games–but about key features like always online requirements and restrictive DRM policies that turn consumers away.

It will be interesting to see the validity of DFC’s predictions when the console markets get up and running in full swing, but it appears that Microsoft may have their work cut out if they can’t pull an ace from under their sleeves.

Via MCV