Garmin and ASUS co-op to create Garmin-ASUS mobile phones
Garmin and ASUS have announced a joint development for location-centric mobile phones. The original Garmin nüvifone that was announced in 2008 will be re-branded as the Garmin-Asus nüvifone G60 (as shown above) and expected to be available in the first half of 2009.
February 4, 2009/Business Wire — Garmin and ASUS today announced a strategic alliance that will leverage the companies’ navigation and mobile telephony expertise to design, manufacture and distribute co-branded location-centric mobile phones. Garmin and ASUS have already begun joint development on a diverse mobile phone product line, which will be known as the Garmin-Asus nüvifone™ series. The companies expect to bring to market several Garmin-Asus nüvifone models in 2009, and a new Garmin-Asus nüvifone model will be announced at the Mobile World Congress trade show in Barcelona, Spain, February 16-19, 2009.
All Garmin-Asus nüvifone devices will continue the product vision of the original nüvifone and will be LBS-centric devices that seamlessly connect, communicate and navigate. The original Garmin nüvifone that was announced in 2008 will be re-branded as the Garmin-Asus nüvifone G60. The Garmin-Asus nüvifone G60 is expected to be delivered in the first half of 2009, and additional information about the Garmin-Asus nüvifone G60 will be released at the Mobile World Congress trade show.
LBS functionality is core to the Garmin-Asus nüvifone series, which will offer the same turn-by-turn, voice-prompted navigation features found on high-end Garmin portable navigation devices (PND). It has preloaded maps and millions of points of interest that allow drivers to quickly find a specific street address, establishment’s name or search for a destination by category.
In addition, the nüvifone includes quick access to online points of interest through internet enabled local search. The nüvifone harnesses the power of the worldwide web and information about local merchants and attractions is continually updated. The nüvifone also features Ciao!™, a social networking application that bridges the gap between multiple location based social networks and integrates them seamlessly into one device.