Gateway today announced the industry’s first “BTX” computer, a new PC design that delivers significant advancements in cooling and noise reduction. The new Gateway 700GR is a great deal at a manufacturer’s suggested retail price of $ 1,199.99. Beginning this weekend, it will be available at leading electronics and technology retailers. The PC comes standard with Microsoft® Windows® XP Home Edition. Employing the latest in PC technology, the Gateway 700GR is designed on Intel’s highly anticipated BTX architecture, which aligns key components in a central wind tunnel. Gateway’s BTX platform is cooled with two large fans that are positioned to provide up to three times the airflow of a traditional PC. Because of their large size, the fans can spin at 40 percent slower speeds, which means users will enjoy whisper-quiet operation suitable for any room in the home.
Gateway today announced the industry’s first "BTX" computer, a new PC design
that delivers significant advancements in cooling and noise reduction. The new
PC — the Gateway® 700GR — will be available this weekend at leading
electronics and technology retailers throughout North America.
Employing the latest in PC technology, the Gateway 700GR is designed on Intel’s
highly anticipated BTX architecture, which aligns key components in a central
wind tunnel. Optimizing this BTX architecture, Gateway designed an efficient and
more reliable cooling system. As a result, the PC stays cool and can handle
high-speed processors as well as the fastest and most power- consuming graphics
cards, add-in cards and hard drives available today and in the future.
Gateway’s BTX platform is cooled with two large fans that are positioned to
provide up to three times the airflow of a traditional PC. Thanks to the
sophisticated cooling design, the Gateway 700GR can easily handle the latest
technology without overheating, making it the ideal PC for gaming, graphics,
digital media and other power-hungry applications. The design more effectively
cools internal components, such as the processor, chipset and graphics card,
thereby extending the system’s life expectancy and increasing overall
Because of their large size, the fans can spin at 40 percent slower speeds,
which means users will enjoy whisper-quiet operation suitable for any room in
the home. A quieter PC lets gamers, digital video editors and any other PC user
focus on the task at hand, instead of on the distracting PC noise. Also, system
reliability is further increased, since the fans run at slower speeds.
"Right now, the hottest PC trends — namely gaming and digital media hobbies –
are the ones that require the most power to enjoy and create the most heat
inside the PC," said Ed Fisher, Gateway’s senior vice president of product
planning. "Our new 700GR combats this issue with a significant step forward in
PC design. The quiet and cool operation, combined with all the latest
technology, will result in unsurpassed performance and consistently reliable
"Customers will want to look into systems based on the new BTX motherboards,"
said Roger Kay, vice president of client computing at IDC. "The BTX is designed
for better airflow over the hottest parts, including the processor, memory,
graphics accelerator and core logic. Tomorrow’s ever higher performing
components will generate even more heat, potentially requiring increasingly
noisy ventilation fans. With a BTX board, systems can be cooled with fewer,
larger, slower — therefore quieter — fans. A cooler chassis results in greater
reliability at a given performance level. And the BTX motherboard can support
future generations of graphics and other add-in cards, an investment protection
Gateway has been expanding its line up of PCs for sale through technology and
electronics retailers. In recent weeks, Gateway has announced several
relationships with the leading retailers as part of the company’s strategy to
make its PCs available to more customers beyond Gateway’s popular direct
Latest, Fastest Technology Complements Cool, Quiet Design
The Gateway 700GR incorporates the latest technology features, beginning with
the Intel® 915G chipset, which provides improved multimedia performance to
support the hottest game titles. The dedicated ATI RADEON X300SE PCI- Express
128MB graphics card takes advantage of PCI Express technology in the Intel 915G
chipset to provide the most realistic gaming images, as well as enhanced digital
media performance and graphics playback.
The Intel 915G also features Intel High Definition Audio technology, so the
Gateway 700GR delivers high fidelity sound quality for a true home theater
experience. Additionally, the new Intel technology provides support for next-
generation serial ATA hard drives.
The Gateway 700GR is ready to store and access the latest games and digital
media with a massive 250GB(2) 7200RPM serial ATA hard drive with an 8MB cache
that provides additional buffering when accessing quick-changing graphics and
video. The 8-in-1 media card reader provides easy access to digital media by
directly accessing the most popular media cards used in digital devices such as
digital cameras and camcorders.
The system boasts an 8X DVD+/-RW multi-format drive that uses new double- layer
DVD technology to give home movie enthusiasts more room for their digital video.
The double-layer drive can burn up to 8.4GB of data on double- layer DVD media
– nearly twice the capacity of single-layer media at 4.7GB. As a result, a
four-hour MPEG-2 movie would now fit on a single DVD.
Other premium features take the new PC to the pinnacle of performance. The new
700GR delivers the ultimate in speed and responsiveness with an Intel® Pentium®
4 550 processor with Hyper Threading technology(1) as well as 1GB(2) of DDR dual
channel memory, expandable to 2GB. Also, the system features the latest in
networking technology — integrated Gigabit (10/100/1000) Ethernet — to ensure
a fast connection to a network for a LAN party or online gaming. The PC also
comes with a 56K v.92 modem.
The new Gateway 700GR is a great deal at a manufacturer’s suggested retail price
of $ 1,199.99. Beginning this weekend, it will be available at leading
electronics and technology retailers. The PC comes standard with Microsoft®
Windows® XP Home Edition.
Gateway’s commitment to quality and reliability is evident in its award- winning
line of PCs as well as in its top-notch service and support programs. The
company’s extensive online support center helps customers maximize their PC
investment; it gives them easy access to customer support representatives and
information on important issues such as warranties, technical issues and
upgrading. Like other Gateway PCs, the Gateway 700GR is supported by the
company’s standard limited warranty options.(3) Additional service and support
options are also available.