Global Satellite Players Aiming For Bigger Slice Of Asian Pie At CommunicAsia2010 and BroadcastAsia2010

 

Asia’s largest ICT and media industry
event returns in June 2010 to offer global satellite service providers
bigger push into
Asia’s growing markets.

Read on.

 

Singapore, 4 March 2010  Many of the world’s biggest satellite companies
will congregate at CommunicAsia and BroadcastAsia when the events return from
15 to
18 June 2010 to the Singapore Expo.  These global players are
eyeing the events as the choice business platform in
Asia to help ramp up
their presence and reach out to the region’s resilient satellite markets.

 

Growth
Opportunities in the Asian Satellite Industry

Satellite services
have evolved from just providing bandwidth and enabling broadcasting, to now
include data and video delivery solutions that encompass broadband Internet,
VoIP, mobile communications, and broadcasting.  The exponential rise in
mobile adoption in
Asia, which now accounts for one-third of the four billion mobile
subscribers in the world[1], is the key catalyst that
is fuelling
Asia’s demand for
satellite services.  

 

While rapidly
urbanised cities represent a large proportion of the growth of emerging markets
in
Asia, connecting rural
communities beyond the reach of telecommunications infrastructure with cellular
backhaul services has become an important untapped growing market eyed by major
satellite players.   Satellite’s critical role in enabling safe
and effective communications in disaster recovery, military operations and
offshore setups also continue to be growth areas for the sector in the Asia
Pacific region.

 

“Asia Pacific has always been a
very important market for us,” said Mr. John Warehand, PR Manager of
Inmarsat.  “For some of our services, such as our new mobile
broadband BGAN X-Stream service, it is the fastest growing market.  Our
regular presence at CommunicAsia has been a consistently valuable part of our
marketing activity.  It has been the platform from which we have launched
a number of different services and initiatives into the region.”

Warehand added, “This year,
CommunicAsia will play a central role in the worldwide launch of our first global
handheld service, the IsatPhone Pro.  Our decision to debut the new
service at CommunicAsia2010 is a reflection of the importance of the Asia
Pacific market, and our belief in the show’s ability to reach key regional
audiences and beyond.”

The recent trend of
rising capacity demand for video services, in particular DTH (direct-to-home)
TV broadcasting, propelled the growth of satellite operators.  The
popularity of television as an economical form of entertainment, especially
during challenging economic times, has helped Pay TV operators maintain revenue
streams and fuelled widespread of TV channels across
Asia.  

 

Asian countries
exhibiting relatively low Pay TV penetration rates, including
India, Indonesia and the Philippines, reflect promising prospects for global satellite players, and many of
them made the move to enter and explore business opportunities in these
developing markets. 
India’s Pay TV subscribers in 2009 numbered 19 million subscribers
across six platforms and occupy about 14 per cent of the global Pay TV market
of 131 million subscribers[2].

 

“The
fast growing demand from Asian TV platform operators for content, in particular
HD content would be a driver for growth in the Asian satellite industry in the
next few years,” said Ms. Sabrina Cubbon, General Manager of Marketing at
AsiaSat.  “Opportunities are enormous in markets such as
India for DTH service and digital cable service;  Asia is driving the economic growth in the world and our focus will be
on all the markets in this region.”.

Cubbon
added, “BroadcastAsia provides an excellent platform where we can meet
our customers and service partners, and market our capabilities of coverage and
access to the Asian media and broadcast community.   We also update our
knowledge on the latest product development and service offerings on television
broadcasting, content creation and distribution solutions showcased at the
show.”

Combined with
mobile Internet access, the GPS/LBS service applications are seen in the
industry as valuable forms of revenue streams. Most handset manufacturers have
launched GPS/LBS enabled handsets in the market, and revenues are projected to
surpass US$14 billion by 2014.


“Satellite communications is
an important sector to us,” said Mr. Victor Wong, Project Director of
Communications Events from Singapore Exhibition Services, organiser of
CommunicAsia and BroadcastAsia.  “Satellite exhibitors are gathered
at a dedicated area in the exhibition to encourage closer business networking
and knowledge sourcing activities.  Our Asian buyers, presented with a
comprehensive and convenient marketplace, are able to seek the latest products
and, services, industry trends and insights offered by the world’s
leading satellite players.”

 

Global Sellers Meet
Asian Buyers at CommunicAsia2010 and BroadcastAsia2010

The event this year, projected to
feature 10 per cent more exhibitors compared to last year, will see the return
of many of the world’s leading satellite companies, including ABE,
Alphatron Asia, AsiaSat, Asia Broadcast Satellite, C2Sat Communications, China
Satcom, Comtech Telecommunications, Elber, Eutelsat, GlobeCast, iDirect,
Inmarsat, Intelsat, MEASAT, Mircowave Radio Communication, Rover Broadcast
& Instruments, SES WORLD SKIES, SpeedCast, SoftNi, ST Electronics, ST
Teleport, TELEVES, Thaicom, and Vislink. 

These companies, hailing from across
the globe, regard CommunicAsia2010 and BroadcastAsia2010 as important platforms
for them to network with key decision makers from the Asian business community,
grow their business through forming key partnerships, and showcase their
technologies and applications to the Asian marketplace.

Satellite services have played a
predominant role in revolutionising the way we communicate today.  By
bridging the wide spectrum of satellite technologies and applications to
present operators new and innovative ways to deliver data, video and voice
content, CommunicAsia2010, together with BroadcastAsia2010, is well placed to
play a vital role in accelerating the growth of
Asia’s satellite
industry.

 


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