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Google Acquires Picnik Online Image Editing Website

Google acquires Picnik

In 2004, Picasa was bought over by Google. And now, its Picnik, an online image editing site. Looks like the search engine giant is really looking into providing the various services on the cloud. Will we see Picasa integration with Picnik? Its possible though Google aren’t saying anything yet.

Google continues to feather its growing nest of Web-based tools with today’s purchase of a photo utility that lets users edit digital photos in a Web browser. The search giant has announced that it has bought Picnik, a photo utility that lets users edit digital photos in a Web browser.

Google’s Intentions

What plans does Google have for Picnik? It won’t say just yet. “We’re not announcing any significant changes to Picnik today, though we’ll be working hard on integration and new features. As well, we’d like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo-sharing sites, make edits in the cloud and then save and share to all relevant networks,” says Google product management director Brian Axe in a blog post.

What Is Picnik?

Picnik offers both free and premium photo-editing services. The free plan has a basic toolkit–cropping, color-correction, auto-fix, and the like–as well as advertising. The premium service, which starts at $2.08 per month, is ad-free and provides a lot more image-manipulation tools.

Picnik also works with a variety of web services, including Google’s competitors. Yahoo Mail users, for instance, can use Picnik to edit photos right inside Yahoo Mail. Picnik provides similar integration with other popular social-networking and image-storing sites, including Facebook, Flickr, Picasa Web Albums, and Photobucket.

Even after the Google merger, Picnik accounts and settings will stay the same. Users won’t need a Google account, or even have to register, to use the photo-editing service, according to Picnik officials.

Source: PC World

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