Google becomes a founding member of Ads Integrity Alliance

Google announced late yesterday that it is now a part of the Ads Integrity Alliance, a partnership among some of the web’s largest presence to fight bad ads.

 Google becomes a founding member of Ads Integrity Alliance

Google announced late yesterday that it is now a part of the Ads Integrity Alliance, a partnership among some of the web’s largest presence to fight bad ads.

The search engine giant claims that it has been fighting spam contents and ads by removing millions of ads and thousands of advertisers from their ad service. 

“In 2011, Google alone disabled more than 130 million ads and 800,000 advertisers that violated our policies on our own and partners’ sites, such as ads that promote counterfeit goods and malware,” states the Official Google Blog.

The alliance consists of—but not limited to—Google, AOL, Facebook, Twitter, and IAB.  According to Google, the alliance aims to share certain information with each other, and create industry-wide policies and best practices for ads and their creators. 

Google believes that their involvement in the Ads Integrity Alliance reflects their desire to “put the world’s information at [user’s] fingertips.”  Internet spam is destroying the integrity of the web and Google thinks that “the web is worth fighting for, which is why [they] strongly support the Ads Integrity Alliance’s efforts to tackle bad actors who seek to damage it.”