Google develops social driving app Volkswagen Smileage

Google is developing a new series of creative experiments called Art, Copy & Code, with the first being social driving app Volkswagen Smileage.

Google is developing a new series of creative experiments called Art, Copy & Code, with the first being social driving app Volkswagen Smileage.

 
The app is designed to make driving a more fun experience, so that drivers measure the enjoyment factor of a trip, or the “smileage,” instead of just the mileage itself.
 
The software takes into account things like weather, traffic, location, time and social interactions, with trips stuck in traffic on the way to work in the rain gaining less smileage than a sunny weekend trip to a favourite vacation spot with friends or family.
 
 Google develops social driving app Volkswagen Smileage
 
Users can sign into the app with their Google+ login, and trip information can be shared there. In fact, photos and videos taken during a trip can be automatically added to a live interactive map. The idea is to make trips, especially those made alone, a more social, and therefore more fun, experience.
 
The app might carry the Volkswagen name, but it is not limited to that company's cars. Google's approach to the app was to build upon Volkswagen's 2012 advertising campaign, which carried the slogan “It's not the miles, it's how you live them.”
 
Volkswagen Smileage is just the first of a series of creations Google is coming up with. Other partners include Burberry and Adidas, and likely dozens more will follow in hopes to get a more creative and engaging approach to building brand identity and product awareness.
 
The Volkswagen Smileage app will be entering beta soon. Users can sign up here.