The new prices for Google Drive could spark a pricing war in the extremely crowded cloud storage market.
Google has slashed the prices of Google Drive to as low as $1.99 per month for 100GB of storage, making it the cheapest option for users of the cloud.
The free storage amount is still 15GB, but for those who need extra storage, the monthly plans are now the cheapest among the competition: $1.99 for 100GB (previously $4.99), $9.99 for 1TB (previously $49.99), and $99.99 for 10TB and higher. Google cites “recent infrastructure improvements” for the reduced prices; like before, storage will continue to be shared among the search giant’s various services, including Drive, Gmail and Google+ Photos, and current paid Drive users will automatically move to the new, cheaper pricing.
The new prices undercut the competition’s considerably – Dropbox’s cheapest plan starts at $9.99 for 100GB, while Microsoft OneDrive offers 50GB for $4.49 a month. It doesn’t help that Google Drive is the default storage option on Android devices, which hold almost 80 percent of the global smartphone market share, giving Google a major advantage that will likely push other cloud services to drop prices in order to stay in the game.