Google, Facebook, Amazon and other top technology companies have teamed up with scientists from Cancer Research UK to develop a game aimed at accelerating the search for a cure for cancer.
Google, Facebook, and Amazon have teamed up with scientists from Cancer Research UK to develop a game aimed at accelerating the search for a cure for cancer.
The idea is to take cancer research and present it to the public in a game format, so that “citizen scientists” can have fun while being exposed to information that could lead to them discovering something the researchers have missed.
40 computer programmers will meet over a weekend at the Google Campus in London to turn the charity's collected data into a game. When presented in this format it will feel less like work and could even enhance the problem-solving aspects of the brain, given recent research that suggests gaming helps improve certain skills
Cancer Research UK's Slogan
“We're making great progress in understanding the genetic reasons cancer develops. But the clues to why some drugs will work and some won't are held in data which need to be analyzed by the human eye – and this could take years,” said Carlos Caldas at Cancer Research UK's Cambridge Institute, according to Reuters. “By harnessing the collective power of citizen scientists we'll accelerate the discovery of new ways to diagnose and treat cancer much more precisely.”
With 7.5 million deaths from cancer each year, and that number expected to rise by 75 percent by 2030, a faster approach to cancer prevention, treatment and cure is badly needed. With the ability for anyone with a smartphone or tablet to make their own contribution, this idea could just be the tipping point in our understanding, and eventual eradication, of the disease.
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